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intro<br />

Industry motors ahead<br />

Looking back over <strong>the</strong> past 24 months or so, it is astonishing<br />

to see how quickly <strong>the</strong> auto industry has turned prototypes<br />

<strong>an</strong>d “blue sky” thinking into hard metal (or plastic) on<br />

<strong>the</strong> roads.<br />

While academics, politici<strong>an</strong>s, environmentalists <strong>an</strong>d lawmakers<br />

were still attending conferences <strong>an</strong>d having discussions about<br />

curbing <strong>vehicle</strong> emissions, promoting <strong>electric</strong> <strong>vehicle</strong>s <strong>an</strong>d improving<br />

fuel consumption, <strong>the</strong> industry simply got on with<br />

it. BMW has a fleet of over 600 <strong>electric</strong> Minis on<br />

<strong>the</strong> road, while Niss<strong>an</strong>, General Motors, Audi,<br />

Toyota, Ford, Volkswagen <strong>an</strong>d Hyundai are<br />

among <strong>the</strong> o<strong>the</strong>r OEMs with all-<strong>electric</strong><br />

cars hot on <strong>the</strong> heels of <strong>the</strong> Minis.<br />

Editor, Ed Richardson<br />

Then <strong>the</strong>re are <strong>the</strong> new br<strong>an</strong>ds -<br />

Tesla has its roadster, Norway has its<br />

Think City, <strong>an</strong>d in South Africa <strong>the</strong>re is <strong>the</strong><br />

Joule – some of <strong>the</strong> first new br<strong>an</strong>ds to be<br />

launched as <strong>the</strong> industry enters a new era of<br />

propulsion. They have <strong>the</strong> potential to spark farr<strong>an</strong>ging<br />

ch<strong>an</strong>ges in <strong>the</strong> way passenger cars are sold<br />

<strong>an</strong>d serviced. All-new technology creates <strong>an</strong> opportunity <strong>for</strong> dealer<br />

<strong>an</strong>d distribution business models which disrupt <strong>the</strong> present order.<br />

In South Africa (as elsewhere), supermarkets now sell Chinesemade<br />

scooters, motorcycles <strong>an</strong>d scooters instead of <strong>the</strong> traditional<br />

motorcycle dealers. That’s because <strong>the</strong> low cost of <strong>the</strong> Chinese<br />

bikes has turned <strong>the</strong>m into disposable commodities. Electric<br />

<strong>vehicle</strong>s will not (<strong>for</strong> now) be commodities, but nei<strong>the</strong>r will <strong>the</strong>y<br />

be maintained <strong>an</strong>d repaired in traditional workshops. OEMs have<br />

clearly seen <strong>the</strong> d<strong>an</strong>ger, <strong>an</strong>d are leveraging <strong>the</strong>ir br<strong>an</strong>ds <strong>an</strong>d net-<br />

works with <strong>the</strong>ir own <strong>vehicle</strong>s. AI<br />

At present, <strong>the</strong> <strong>electric</strong> car is designed <strong>for</strong> city tr<strong>an</strong>sport, <strong>an</strong>d<br />

hybrids seem to hold <strong>the</strong> key to more efficient motoring over long<br />

dist<strong>an</strong>ces <strong>an</strong>d in town. Innovation in this field is extraordinary, as<br />

we see <strong>the</strong> integration of what a few years ago were nice-to-have<br />

accessories into <strong>the</strong> operating system of <strong>the</strong> car. The <strong>vehicle</strong> m<strong>an</strong>agement<br />

system of BMW’s new hybrid system, <strong>for</strong> example, uses<br />

a built-in GPS to calculate when to run on all-battery power, <strong>an</strong>d<br />

when to start <strong>the</strong> engine. You <strong>c<strong>an</strong></strong> read about it in this<br />

edition, <strong>an</strong>d we <strong>c<strong>an</strong></strong> be sure that o<strong>the</strong>rs will have<br />

similar systems as designers think laterally <strong>an</strong>d<br />

software allows different systems to talk to<br />

each o<strong>the</strong>r. Initiatives like Autosar <strong>an</strong>d <strong>the</strong><br />

use of Linux through <strong>the</strong> GENIVI consortium<br />

are fuelling this trend. As are<br />

partnerships across continents, between<br />

component m<strong>an</strong>ufacturers <strong>an</strong>d<br />

OEMs, <strong>an</strong>d competing OEMs <strong>the</strong>mselves.<br />

China again has <strong>the</strong> potential<br />

to disrupt <strong>the</strong> status quo through its<br />

pl<strong>an</strong>s to be a world leader in hybrid<br />

technology.<br />

Hybrids bring <strong>the</strong>ir own challenges,<br />

not <strong>the</strong> least of which is <strong>an</strong> engine which<br />

seldom reaches optimum operating temperature.<br />

This has repercussions <strong>for</strong> both<br />

<strong>the</strong> lubrication of <strong>the</strong> engine, as well as <strong>the</strong><br />

designers of <strong>the</strong> catalytic exhaust systems which<br />

have traditionally been designed to run hot.<br />

Which brings us to <strong>the</strong> question of what fuel <strong>the</strong> engine will<br />

use. Here again adv<strong>an</strong>ces are being made at high speed. We have<br />

comp<strong>an</strong>ies turning algae into fuel, running engines on meth<strong>an</strong>e<br />

from waste dumps, converting used cooking oil into diesel … <strong>the</strong><br />

list goes on.<br />

What is perhaps most exciting is that all this research <strong>an</strong>d development<br />

has been going on while <strong>the</strong> global auto industry has<br />

been navigating itself through one of <strong>the</strong> worst downturns in history.<br />

Which is good news <strong>for</strong> a global economy built on <strong>the</strong> mobility<br />

of <strong>the</strong> individual.<br />

AUTOMOTIVE INDUSTRIES <strong>an</strong>d Rutgers, The State University of New Jersey, have put<br />

toge<strong>the</strong>r a digital library of back issues of AI from <strong>the</strong> early 1900’s (high res <strong>an</strong>d low res) of<br />

approximately 230,000 images of <strong>the</strong> print publication. This archive, which documents <strong>the</strong><br />

birth of <strong>the</strong> auto industry to <strong>the</strong> present, is available to AI subscribers.<br />

Go to AI’s homepage www.ai.com.ai <strong>an</strong>d click on <strong>the</strong> “AI Library” link or visit<br />

www.ai-online.com/100YearLibrary<br />

6 to read full version of AI stories go to www.ai-online.com

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