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2010 will be presenting <strong>an</strong> impressive selection of new developments<br />

– new <strong>an</strong>d improved products which signify maximum benefit <strong>for</strong> users<br />

in <strong>the</strong>ir daily business. It’s all about per<strong>for</strong>m<strong>an</strong>ce enh<strong>an</strong>cements in<br />

machinery, improvements in product quality, materials with enh<strong>an</strong>ced<br />

per<strong>for</strong>m<strong>an</strong>ce, new process combinations <strong>an</strong>d new approaches to<br />

substituting traditional materials. For <strong>the</strong> automotive industry, <strong>the</strong><br />

focus will be on plastics <strong>for</strong> lightweight structures (including foams),<br />

functionalized plastics components <strong>an</strong>d surfaces, fiber composites<br />

<strong>an</strong>d <strong>the</strong>ir processing <strong>an</strong>d hybrids. There will also be loads of innovative<br />

rubber materials presented at K 2010.<br />

AI: What do you attribute <strong>the</strong> growth in <strong>the</strong> use of<br />

plastics to?<br />

Cullm<strong>an</strong>n: In 1970, cars featured about 5% plastic materials.<br />

Today, this is up to 15% <strong>an</strong>d experts predict a subst<strong>an</strong>tial increase<br />

in <strong>the</strong> years to come. A major goal will be to make a subst<strong>an</strong>tial<br />

dent in fuel consumption <strong>an</strong>d emissions. Austri<strong>an</strong> scientists have<br />

discovered that around 88% of <strong>the</strong> total energy associated with a<br />

car over its entire life cycle is used to create motion. In contrast,<br />

<strong>the</strong> production of a car <strong>an</strong>d <strong>the</strong> m<strong>an</strong>ufacture of <strong>the</strong> materials<br />

required employ only about six percent respectively. Plastics play<br />

<strong>an</strong> import<strong>an</strong>t role by reducing weight <strong>an</strong>d slashing petrol intake <strong>an</strong>d<br />

CO2 emissions during <strong>the</strong> domin<strong>an</strong>t phase in a <strong>vehicle</strong>’s life cycle.<br />

AI: Why should global automakers <strong>an</strong>d Tier One <strong>an</strong>d Two<br />

component supply chain m<strong>an</strong>ufacturers visit K 2010?<br />

Cullm<strong>an</strong>n: The K International Trade Fair has become <strong>the</strong><br />

key in<strong>for</strong>mation plat<strong>for</strong>m <strong>for</strong> developers, designers <strong>an</strong>d production<br />

experts from numerous br<strong>an</strong>ches of industry. Exhibitors in turn<br />

have geared <strong>the</strong>mselves up <strong>for</strong> this clientele. Almost half of all<br />

comp<strong>an</strong>ies taking part in K are targeting <strong>the</strong>ir offerings directly at<br />

industrial users of semi-finished products <strong>an</strong>d technical parts made<br />

from plastic <strong>an</strong>d rubber. First among <strong>the</strong>m is <strong>the</strong> auto industry.<br />

AI: What are some of <strong>the</strong> new technologies that K 2010<br />

will be showcasing?<br />

Cullm<strong>an</strong>n: A number of import<strong>an</strong>t trends <strong>c<strong>an</strong></strong> be named<br />

such as <strong>the</strong> continued exp<strong>an</strong>sion of <strong>the</strong> properties of<br />

polymers <strong>an</strong>d rubber materials <strong>for</strong> use “under <strong>the</strong> bonnet” as<br />

well as in environments where <strong>the</strong>y are exposed to air, motor<br />

oil <strong>an</strong>d high temperatures. Ano<strong>the</strong>r trend is <strong>the</strong> simplification<br />

of processing techniques, improved adaptation to <strong>the</strong><br />

different applications, integrated m<strong>an</strong>ufacturing processes<br />

<strong>an</strong>d optimization of sub processes.<br />

AI: What is <strong>the</strong> symbiotic relationship between <strong>the</strong><br />

plastics <strong>an</strong>d rubber industry <strong>an</strong>d <strong>the</strong> automotive sector.<br />

Cullm<strong>an</strong>n: One of <strong>the</strong> key challenges of <strong>the</strong> automotive<br />

industry is to build lighter <strong>an</strong>d more energy-efficient cars in order<br />

to save fuel <strong>an</strong>d ease <strong>the</strong> burden of emissions on <strong>the</strong> atmosphere.<br />

More plastics <strong>an</strong>d rubber need to go into <strong>the</strong> automotive mix. How<br />

this <strong>c<strong>an</strong></strong> be done will be presented at K 2010 in Düsseldorf. AI<br />

Automotive Industries 79

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