Range extenders can extend the driving range for an electric vehicle ...

innovation
Nokia dialing up the
automotive industry
By: Lenny Case
Nokia, a global leader in mobile telecommunications and
one of the world’s leading manufacturers of mobile devices,
is working in collaboration with key auto companies in order
to provide new services and create fresh experiences
for drivers and passengers on the move.
The new opportunities include enhancing basic communication
needs and bringing new products and services to the consumers.
Nokia wants to assist in building the next generation of automobile
experiences. The company will bring several enablers to the table,
including software and hardware products and platforms. It also
has a global presence and understanding of all key markets related
to mobile services and products.
Last year, Nokia joined the GENIVI Alliance which was
established in March 2009 in order to create an open source
development platform for in-vehicle infotainment or IVI. Timo Ali-
Vehmas, vice president of Compatibility & Industry Collaboration at
Nokia explains: “People now have their mobile devices with them
wherever they are. They want to be able to make calls, listen to
music and find their way around anytime and anywhere. All this
can be done with services such as OVI from Nokia.”
“Seamless integration of mobile devices with car infotainment
systems is an increasingly important part of satisfying customer
needs. Nokia is excited to be helping to shape the future of invehicle
infotainment specifications. The company will contribute
its extensive experience in standardization and creating open
specifications. Working with GENIVI will result in quicker time-tomarket
and reduced costs for car infotainment related product
development,” says Ali-Vehmas.
GENIVI’s founding members are the BMW Group, Delphi, GM,
Intel, MagnetiMarelli, PSA Peugeot Citroën, Visteon and Wind River.
With companies like Nokia coming on board, the alliance members
are able to extend the ecosystem beyond the traditional limits of
vertical businesses. For Nokia, joining the GENIVI alliance was a
strategic move to expand its automotive offerings. At this year’s
CES 2010, hosted by the Consumer Electronics Association in Las
Vegas, Visteon showcased a prototype of an in-car infotainment
center developed by Nokia.
Automotive Industries asked Ali-Vehmas to describe the
company’s automotive identity and vision for the future.
Ali-Vehmas: Nokia offers access to an ecosystem of services
ABOVE: OVI maps from Nokia – keeping drivers going in
the right direction.
through Nokia devices, OVI and NAVTEQ content. These are
available anywhere, anytime and offer a great user experience in the
automotive environment. Nokia’s automotive personality can best be
described with words like human, freedom, safety and sustainability.
This is very consistent with the way we conduct our business. Our
vision is to get all consumers connected, wherever they are.
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