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innovation<br />

“ The AuDaCon benchmark <strong>an</strong>alysis<br />

is <strong>the</strong> best way to determine successful<br />

as well as difficult times. ”<br />

Ralf Pelkm<strong>an</strong>n, director: Data Development of AuDaCon AG<br />

An example of “useful” in<strong>for</strong>mation is that which is used to plot<br />

<strong>the</strong> position of a comp<strong>an</strong>y within <strong>the</strong> market-place. “Parameters<br />

like procurement costs, depreciation, follow-up costs, fuel<br />

consumption, service schedules <strong>an</strong>d costs <strong>for</strong> mainten<strong>an</strong>ce<br />

<strong>an</strong>d repair (in brief SMR costs) are not all comparable with<br />

competitors,” explains Ralf Pelkm<strong>an</strong>n, director of Data Development<br />

of AuDaCon. “There is <strong>the</strong>re<strong>for</strong>e no definitive view of<br />

one’s market position.”<br />

AuDaCon AG is a Europe<strong>an</strong>-wide operating in<strong>for</strong>mation specialist<br />

<strong>for</strong> <strong>the</strong> automotive industry. Raw data <strong>an</strong>d in<strong>for</strong>mation is<br />

processed <strong>an</strong>d <strong>an</strong>alyzed by AuDaCon AG to meet <strong>the</strong> in<strong>for</strong>mation<br />

needs of every sector of <strong>the</strong> automobile <strong>an</strong>d spare parts<br />

industry, service comp<strong>an</strong>ies, fleets, insurers, credit gr<strong>an</strong>tors<br />

<strong>an</strong>d lessors.<br />

The benchmark <strong>an</strong>alysis is <strong>the</strong> best way to determine success<br />

as well as difficult times according to Pelkm<strong>an</strong>n, <strong>an</strong>d exp<strong>an</strong>ding<br />

market accept<strong>an</strong>ce <strong>an</strong>d maintaining sales figures require a continuous<br />

<strong>an</strong>d precise view of <strong>the</strong> competitive environment. AuDaCon<br />

generates benchmark reports through comparing its customer’s<br />

per<strong>for</strong>m<strong>an</strong>ce against those of its competitors in <strong>the</strong> market-place.<br />

Report parameters <strong>c<strong>an</strong></strong> be set individually by <strong>the</strong> clients to suit <strong>the</strong>ir<br />

particular needs at <strong>the</strong> time. The detailed <strong>an</strong>alysis using in<strong>for</strong>mation<br />

supplied directly from <strong>the</strong> client’s systems displays individual<br />

spare parts, including appropriate pricing <strong>an</strong>d OEM work-position<br />

Making sense of<br />

automotive data<br />

By: James Hilton<br />

Raw unrefined data is much like crude oil – it has <strong>the</strong> potential to drive <strong>the</strong> business <strong>for</strong>ward,<br />

but needs to be processed be<strong>for</strong>e it becomes useful.<br />

72 to read full version of AI stories go to www.ai-online.com

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