Age and ethnic restaurant visiting frequency - Theseus

12ture and thus, it is necessary to identify and monitor the targeted market segment asit can disappear or be absurd in future. Business organizations need to respond accordinglyand switch the effort in marketing to more profitable market. (Pande 2007,2)Suppliers are also capable of having close impact to the company’s performance.Firm relies on performance and goodwill of its supplier. Organization need to monitorthe performance of their suppliers to make sure that they are providing appropriatedeliveries. Companies should have close relation with the customers and this can beachieved visiting suppliers frequently and having high level of information exchange.Logistics approach to supply is a link to provide the right goods and services in theright place at the right time. Between supplier and purchaser should develop a mutualunderstanding of each other’s problems. (Blythe, 2001, 22)In creating value for customers, marketers must partner with other firms in the company’svalue delivery network. These partners in marketers’ networks that provideadditional support to the firm’s primary activities are known as intermediaries. Retailers,wholesalers, agents and others those who distribute the firms’ goods are intermediaries.Any individuals or organizations that are between the company and thefinal consumers and assist in moving products are crucial to the marketer. Relationshipswith these intermediaries have great importance to marketers. The relation betweencompany and retailers need to be good if the firm want to succeed in getting itsproducts and services to the final consumer successfully. However, marketers shouldkeep in mind that they also have to run their own business and have their own agendas.So, company need to establish good relationship with them sharing informationand maintaining good public relation. (Armstrong & Kotler, 2011, 95-96)Publics are the various stakeholders who have interest in the business and its activity.Company’s environment includes various public actors. A public is any group thathas an actual or potential interest in or impact on an organization’s ability to achieveits objectives. (Armstrong & Kotler, 2011, 97)Financial public is group that influences the company’s ability to obtain funds such asbanks, investment houses, stockholders. Media publics are newspapers, magazines,and radio and television stations which carry news, features, and editorial opinion aremedia publics. Management should be aware enough of government developments.Marketers need to consult its lawyers on issues of product safety, truth in advertisingetc. Consumer organizations, environmental groups, minority groups who can ques-