Age and ethnic restaurant visiting frequency - Theseus

market, operation, management, proposal, financial background, risk, conclusion and21appendices. (Finch, 2010, 19; Friend & Zheele 2010, 12)In a strategic model Wheelen and Hunger (2010, 63) have considered the environmentalscanning, strategy formulation, strategy implementation, evaluation and controlas contents of Business plan as a component of Strategic management model.Generally to make a sound business plan, the following elements should be explainedin a proper and clear way.3.1. Executive SummaryThis is a summary of a business plan which communicates the purpose of businessin terms of what the business is, what product and services are going to be offered,and who are the target customer to get the product and services. Executive summaryis often considered as the most important section of the business plan. This sectionbriefly informs reader where company stands, what it wants to become, and whybusiness idea will be successful. Executive summary also grabs the interests of potentialinvestors as it clearly spells out foundation for the success of business. (SmallBusiness Administration USA, 2012)Generally, executive summary could be a one page document. For example, in abusiness plan for a restaurant, summary must contain about what is the businessidea, what kind of food and additional services are planned for serving to customer. Italso should mention about the target customer for the same. Normally executivesummary should include business idea, team of the business, business proposal,reason that business would succeed, major risk and way of minimizing such risk.(Finch, 2010, 24)3.2. Background, Mission, Vision and ObjectivesIn this section the background of the idea is explained. For example; how the ideacame to mind. If the business idea is related to establishing a restaurant, reason behindestablishing a restaurant in particular city could be the content of background. Italso includes the entrepreneurs’ own academic and professional background alongwith industries background. Background of business plan may include about the