Age and ethnic restaurant visiting frequency - Theseus

Count47Age and Decision influencing factors302520Age and decision influencing factors24FriendsFamily15105011965678856 64 444523411231 11Under 20 21-30 31-40 41-50 51-60 61 AboveAge groupWork FriendGirl/BoyFriendOthersFIGURE 24. Age and decision influencing factor (n=141)The study also analyzed the decision influencing factors in terms of who influence thedecision of going to restaurants. When cross analysis of decision influencing factorswith the age group category was done, as shown in figure 24, it shows that friendsand girl/boy friends are major influence in the age group of 21-30 (biggest segment).In the age group of 31-40 it’s again friends who influence the decision. However, familystarts to become major decision influencer as researcher move up in the age category.Price FactorRespondents were asked whether price affects their decision for choosing restaurant.81 percent of respondents answered that price affects their decision for choosingrestaurant but rest 19 percent answered it doesn’t affect their decision for choosingrestaurant.Respondent’s preference was being asked to know the price range that respondentswant to pay for an ethnic meal. Most of respondents wanted to pay 5-10 euro for ethnicfood as shown in below figure 25. The number of respondents who want to pay 5-10 euro stood 56 percent, 22 percent respondents preferred 10-15 euro, four percentpeople answered 15- 20 euro but two percent respondents don’t mind to pay more