Age and ethnic restaurant visiting frequency - Theseus
Age and ethnic restaurant visiting frequency - Theseus
Age and ethnic restaurant visiting frequency - Theseus
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
77Appendix 3Structured Interview with Restaurant OwnerObjective: Analyzing seven P’s of service marketing framework in reference to thesuccess <strong>and</strong> competition related factors of <strong>ethnic</strong> <strong>restaurant</strong> in varkaus1. What kind of Products <strong>and</strong> services do you provide?2. Why did you choose to provide this products/ Services?3. How do you price your products/ services (method <strong>and</strong> basis of pricing)?4. What kind of promotional tools (activities) you have carried out.5. Why did you choose varkaus?6. What kind of skills are essentials for your employees?7. How is your service delivery process?8. Do you think you are creating physical atmosphere that supports selling ofproducts <strong>and</strong> services. (eg. layout, design, music).9. Who are your major customers?10. Who are your major competitors?11. What are the differentiating factors for your business that helps to sustainingcompetition?12. What is your strongest selling proposition? (positioning)13. What are the major challenges for <strong>ethnic</strong> <strong>restaurant</strong> in Varkaus?