Age and ethnic restaurant visiting frequency - Theseus

8It is a research based on the current operating environment of ethnic restaurant inVarkaus. Competition in the restaurant industry is increasing day by day. However, atthe same time, ethnic restaurant are showing upward growth trend in this small town.Some of the major problems that this study deals with are:Feasibility of an ethnic restaurantOperating environment of Ethnic restaurant which includes both external and internalenvironmentThe main objective of this study is to provide guidelines to the readers about feasibilityand sustainability of restaurant business in Varkaus with all required details. Resultsof this study delivers vital information related to the preliminary feasibility studyand operating environment of ethnic restaurant in Varkaus which could be, to someextent, applicable to other restaurant businesses as well. Even though Varkaus is asmall city, ethnic restaurants are significant in numbers and thus, it is worthwhile tostudy current operating scenario of ethnic restaurant in Varkaus.Food is elementary for daily livings. Without food we can’t imagine a life. Eating patternsand choice of foods are influenced by several factors. This study is interested inchoice of consumer to dine outside home. People choose to dine in restaurant forseveral reasons. Lack of time to cook, laziness to cook, desire to try new food, andchanging tastes are some reasons why people visit restaurant. For such reasons,restaurant businesses are growing exponentially over the time in different size andconcepts. Researchers have conducted many studies aimed at improving quality,analysing success factors so as to aid in success of such business and minimize riskin investment. This study stands in same wavelength.The research is based on ethnic restaurant in Varkaus so that it might not be applicablecompletely to cover whole restaurant industries. Further, sample size consists ofonly 104 respondents. The results are based on these sample study. Varying sampleand sample size may provide some different results.Considering size of the city, Varkaus has plenty of ethnic restaurants. There are alreadymany ethnic restaurants like Chinese, Thai, Nepali and Italian restaurant.Some researches already have been conducted about the feasibility of restaurantbusiness in Varkaus. However, there has been no study that focuses on ethnic restaurantbusiness. This study would be the first of its kind as it concentrates on theoperating environment and feasibility of ethnic restaurant in Varkaus. Previous, re-