PDF - 4.73MB - Australian Sports Anti-Doping Authority

Prohibited ListEach year ASADA undertakes a comprehensive communications campaign to promote the annual update ofWADA’s Prohibited List of substances and methods. In September and December 2012, we distributed ProhibitedList updates to athletes, support personnel and sports. The campaign used multiple channels including:> ASADA blog> updates to the ASADA website> social media platforms> email to sporting bodies, as well as Registered Testing Pool and Domestic Testing Pool athletes> phone hotline scripts> education presentations.MediaThere was significant media interest in ASADA and anti-doping matters throughout 2012–13. ASADA dealswith a range of issues on a daily basis and in some cases these issues generate wide public debate. When ourlegislation permits, we respond to the media with timely and accurate information. We processed more than600 separate enquiries from journalists about anti-doping matters throughout the year. This level of enquirywas significantly higher than in the previous three financial years when 120 enquiries were received on average.Some of the key generators of media coverage during this period included the:> London 2012 Olympic and Paralympic Games (July–August 2012)> testing, education and other initiatives of the Pure Performance program> key changes to the World Anti-Doping Agency 2013 Prohibited List (September 2012)> new Memorandum of Understanding between the Australian Crime Commission (ACC) and ASADA (October 2012)> release of the United States Anti-Doping Agency (USADA) ‘Reasoned Decision’ into the US Postal Service ProCycling Team (October 2012)> commencement of our investigation into Australian cycling following the release of USADA’s ‘Reasoned Decision’(October 2012)> release of the ACC report Organised Crime and Drugs in Sport (February 2013) and ongoing ASADAinvestigation arising from the ACC Project Aperio> passing of the Australian Sports Anti-Doping Authority Amendment Act 2013 (received assent on 29June 2013).The release of the ACC report Organised Crime and Drugs in Sport generated the most media interest in 2012–13.On the day following the 7 February announcement by the ACC, the topic of doping in sport had been includedin more than 16,000 media items 3 . One week later, this number had increased to more than 33,000 mentions 4 .By the end of May, ASADA had been mentioned in more than 170,000 media items 5 . The surge of media interestspecifically related to the investigation corresponded with a ten-fold increase in media enquiries received by ASADA.In addition to managing daily issues, we continued to make public announcements of anti-doping rule violations inaccordance with the requirements of our legislation, as specified in Appendix B.Printed resourcesASADA produces resources for athletes and support personnel that can be ordered through our hotline ordownloaded from our website. These resources contribute to raising awareness and increasing knowledge andunderstanding of anti-doping issues.3 Sourced from The Australian, 4 March 20134 Sourced from The Australian, 4 March 20135 Sourced from Media Monitors, May 201332