GF - Genuss + Feinsinn Edition Turkiye for connaisseurs Summer/Fall 2015

modasını Vakko üretimi ile başlatacaktı. Elbette tüm bu söylenenler
öyle kolayca gerçekleşmedi. Vitali Hakko ileri görüşlülüğü ile Avrupa’da
başlayan “pret-a-porter” (hazır giyim) akımını doğru analiz etmiş ve
Türkiye’de de çalışan kadın oranının artacağını -hazır giyimin en büyük
tüketici kitlesi çalışan kadınlardı- anlamıştı. Böylece, başta eşi,
kız kardeşi olmak üzere usta terzi, kalfa, kalıpçı ve stilistleriyle birlikte
uzun soluklu bir yola çıktılar. Bu tarihten kısa süre önce -1962 yılında-
Beyoğlu’nda açılan mağazaları gelecek günlerde Vakko’nun kendi
atölyelerinde üretilen hazır giyim eşyalarını sergilemeye başlayacaktı.
Türkiye’yi modern mağazacılık anlayışıyla tanıştıran Vitali Hakko, 1969
yılında kurduğu fabrikası sayesinde başkent Ankara ve ardından İzmir’de
açtığı mağazalarıyla kadın, erkek, çocuk hazır giyimi ve aksesuarlarıyla
modaya katkıda bulundu. O gün başlayan Vakko’ya has hazır
giyim üretimi, “pret-a-porter de lux” olarak bugün de devam ediyor.
Son sözü artık aramızda olmayan Vitali Hakko’ya bırakalım: “Otuz-kırk
yıl önce, Vakko’ya da çocuğum gözüyle bakabilirdim. Oysa bugün
Vakko ve ben aynı kişiyiz. Benim hayat öyküm Vakko’nun, Vakko’nun
varoluş öyküsü de benim hayatımdan başka bir şey değil.”
in search of an artisan. Soon they shook hands with an artisan
called Max.They were purchasing supplies from Paissis shop at the
Tünel. Once molded and ironed, with a small fist pleat, the hats took
their final shape. Hakko was gaining ground with the support of
his family and explaining Şen Şapka’s philosophy by these words;
“Clothing is a merriment. For the reason that our brand serves this
merriment, its name is Şen Şapka.”
From Şen Şapka to Vakko
World War II ended, Vitali Hakko returned from his third military
service and got to work.Şen Şapka’s success in the war years made
them happy. a ‘coincidence’ happened about this time changed
Vitali Hakko’s destiny.
When Boncukçuyan, a family friend, came to the store with boxes
full of scarves, nobody would have ever guessed this coincidence
was the start of Vakko. Boncukçuyan said they were selling hats so
scarves were in their range, too. Shortly they realised that scarf was
the signal for their expectations of innovation, strength and hope
and fortune was ready to open new horizons! Here, I’d like to narrate
Vitali Hakko’s admirable endless excitement by his own words: “Yes,
we had war on our border. Yes, our people lived penuriously. Yes, it
was not clear what would happen tomorrows. But despite all this,
more precisely, especially against these circumstances, we had to
endure, we had to use our imagination, not to stop, we had to walk,
we had to run. We have done so.” They combined their surname
with Vitali’s V and Albert’s A to create Vakko. Now they had a brand
and they would produce their own scarf. They opened their new
store in Yenicamii, across the Egyptian Bazaar. They opened it under
the name of Şen Şapka but after a while they started to use the
name “Vakko”. Their the intuition came true; the scarf took the
place of hat. Turkish women adopted European style “scarf” at short
notice. But Vitali Hakko’s dreams were not limited to this.
Vakko is an ideal
Vitali Hakko had scarves produced at various ateliers but even
with success in sales, he felt obliged to his customers. Hakko
wanted to protect “the brand’s honor” in the best way. In order
to guarantee the quality of the products that they were selling
under Vakko label, they switched their focus to production. They
realised that the only way to protect the honour of the brand was
to manufacture their own products! So they bought a property
at Kurtuluş to built a small silk screening workshop. This building
was the first production site of Vakko. Vitali Hakko had realised that
hats, scarves and printed fabrics would not be suffici t enough
for Turkish women. The “ready to wear” time has come. And they
must do it in the fashion line of the day, they had to catch today’s
style. Regarding to these thoughts, Vitali Hakko would start
Western fashion apparel production in Turkey under Vakko label.
But it did not happen so easily. Vitali Hakko has analyzed the “preta-porter”
(ready to wear) movement in Europe correctly with his
farsightedness. He also predicted the increase of working women
class. These women are the largest consumer group of ready-made
clothing. Thereby, Hakko started a long-term journey with tailors,
foremens, molders, stylists and his wife and his sister in the first
place. Shortly before this date, in 1962, the first Vakko fashion store
opened in Beyoğlu and provided a new concept for Turkish clothing
industry. Vitali Hakko introduced the concept of modern retailing
to Turkey. With the factory founded in 1969 at capital Ankara and
the stores at İzmir, Vakko has contributed to women’s, men’s and
children’s fashion. Vakko’s specific apparel production conception,
“pret-a-porter de luxe” is continuing today. Let’s have the final word
from Mr. Vitali Hakko: “Thirty-forty years ago, I would consider
Vakko as my child. However today, Vakko and I are the same. My
life story is Vakko and Vakko’s existence story is nothing but my life. “
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GF Turkiye