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II.Crosscutting Gender Issues39. This chapter provides an overview of several broad gender themes that are alsocrosscutting with regard to development planning. Disparities in these areas contributedirectly to gender issues observed at the sector level. For this reason, it is useful to reviewthe wider gender landscape in <strong>Armenia</strong> and to consider the influence of these variousthemes on projects funded by the Asian Development Bank (ADB) and others.A. Gender Roles and Stereotypes40. Gender norms, or notions of the “traditional” roles of men and women, exist inevery society, and are often accepted as inevitable or natural. The concept paper ongender equality highlights the need to develop “an egalitarian gender culture to overcomepatriarchal stereotypes and promote positive public perception of the concept of equalparticipation of men and women in public administration and other areas of social life.” 33The Law on Equal Rights and Equal Opportunities for Men and Women prohibits thereproduction of gender stereotypes in the media, education, and general culture.41. The related topics of gender roles and gender-based stereotypes were referencedmany times during consultations for this assessment. Respondents explained that women’sprimary roles are centered on family life and caregiving to justify obstacles that womenencounter in such areas as starting a business or running for political office. When ninecivil society organizations working on women’s issues were asked to identify the primaryobstacles to improving the status of women in <strong>Armenia</strong>, 88% named “cultural beliefs, socialattitudes or patriarchal mentality.” 3442. According to prevailing attitudes in society, women and men have distinct genderroles, with women taking primary responsibility for the household, and men engaging inincome-earning activities outside of the home. A time-use study confirmed that for themost part, such gender norms hold true. In both urban and rural areas, men spend about3.0 hours per day more than women in formal jobs. In contrast, women spend up to 4.5hours more per day on housework and have about 2.0 hours less free time than men perday. 35 Regarding child care, women spend on average close to 3.0 hours per day caring forchildren as a primary activity, as compared with men, who spend 25 minutes on average. 3643. In <strong>Armenia</strong>, as elsewhere, people may acknowledge or even agree with stereotypesabout suitable activities for men and women that they do not necessarily follow. The33 Gender Policy Concept Paper of the Republic of <strong>Armenia</strong>, p. 4.34 International Foundation for Electoral Systems. 2013. <strong>Armenia</strong>n Survey of Women’s Organizations. Washington, DC. p. 5.35 Women and Men in <strong>Armenia</strong> 2013, pp. 137–138. The time-use survey was conducted in 2008.36 Ibid., p. 140.12

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