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estonian air 20 Safety demo by Anneli Kalevi. Welcome home!!! tor, Jean-Paul Bonnichon, and Estonian Air captain, Jaanus Nuut, at the controls. When I ask the latter what it feels like, he says at first that he has flown with CRJ a lot (Estonian Air pilots went to Slovenia to train with Adria Airways) but then adds that it is much better to fly „our very own plane”. The seats are comfortable and the interior is very beautiful. Everybody is excited and the flight attendants point out the „emergency exits are located in the middle and rear of the plane”with a profound overview of the lighting options and to illustrate their words, play with lights like children. Estonian Air Vice President Commercial, Rauno Parras, transforms swiftly into a steward and offers superb on-board service passing with a tray to and fro in an impressive frequency. It is surpris- ing but the more pleasant to realize that it is actually possible to celebrate on board the new plane. The fourteen of us on the flight over the Atlantic feel like children let loose in a candy store as every moment offers exciting new things to discover or experience – there is the sign next to the cockpit door saying „This aircraft not for revenue service” (actually it is, the sign is there for the flight home only); we set a new Estonian Air altitude record of 12,600 meters; and admire the dream-like palegreen northern lights in the star-lit sky just before landing for fuel in Iceland; and are later stunned by the yellow, pink and blue skies above the white froth of clouds. When approaching Tallinn, I am offered for the first time in my life the possibility to be in the cockpit during the flight. I am seated on a jump seat behind the two pilots. The plane seems to sink from the light blue skies into a grey fuzz of clouds. I wait… and suddenly there is the snowy landscape and the Lennart Meri Tallinn Airport runway in front of us. It is 9.40 a.m. local time and I almost hear the time stop and hold breath when I do the same on my jump seat witnessing a truly historic moment. In 2011, Estonian Air celebrates its 20th anniversary. In Time Magazine celebrates the year with a series of articles about Estonian Air and aviation in general. President of the Estonian Air, Andrus Aljas Why regional jets? We actually started thinking of having regional jet type planes serve the Estonian Air home market over ten years ago. The seat cost so important in aviation generally is not the best argument at small markets where the cost per roundtrip becomes more important as we have to offer frequent flight schedule suitable for our customers. And this indicator is far more advantageous in the case of regional jet type planes. Why Bombardier? The regional jet type planes are currently manufactured by two producers – the Canadian Bombardier Aerospace produces the CRJ type planes and the Brazilian Embraer produces the E-jet type planes. The choice in favour of the Bombardier’s CRJ was easy to make as they offered the best price-qualityefficiency ratio. In addition, we were offered advantageous producer’s warranty as well as different packages for the trouble-free and smooth entry into service of the planes. Which were the most important milestones and turning points? Serious negotiations with Bombardier for the purchase of the CRJs began in the second half of 2007 and we signed the contract of purchase in January 2008. Plane purchasing and especially the financing part of the process is extremely complex and for Estonian Air things were further complicated because of the recession and fact that the majority shareholder of Estonian Air at the time, SAS, wanted to sell its share in the company. In this apprehensive situation the process dragged on and took a year and half longer than anticipated. Estonian Air, however, never lost faith that sooner or later all three new airplanes would land in Tallinn. There is a way out of every complex situation when you believe in it and are willing to work for it. The turning point came when the Estonian Government decided to increase state’s shareholding in Estonian Air and the financers, in turn, saw it as a guarantee for the long-term sustainability of the carrier. In spite of this, the multilateral negotiations were complicated and the final agreement was only reached in August 2010. What are the feelings after first two planes are delivered? On one hand, it is a great feeling; on the other hand we are only at the beginning of a long process. New planes were not an objective in itself but only the means for carrying out the strategy of the company. The everyday work with the goal of attaining sustainable profit, while offering our customers flights that meet their needs along with quality service, is ongoing. Nevertheless, the arrival of new planes is a special occasion for Estonian Air — and our customers — to celebrate. 30 INTIME I kevad/spring 2011
ubriik Ti Sento Milano ametlik maaletooja Glanz & Glamuur Edasimüüjad: www.glamuur.ee kevad/spring 2011 I INTIME 31
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