the new hr
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Organisations are<br />
<strong>the</strong> rate of employee turnover<br />
and benchmarking it against <strong>the</strong><br />
moving from just<br />
industry will describe and give<br />
descriptive reporting<br />
insights into some important<br />
to more predictive and employee behaviours. The primary<br />
prescriptive analytics.<br />
aim has been to ei<strong>the</strong>r reduce HR<br />
costs or improve people processes.<br />
Therefore, descriptive analytics<br />
tells us more about what has been happening in <strong>the</strong><br />
past and what is happening now. At some level, all<br />
firms have been engaging in descriptive analytics—<br />
people analytics at this level is not a completely<br />
unknown territory. Does it <strong>the</strong>n mean that it is<br />
merely old wine in a <strong>new</strong> bottle?<br />
Predictive analytics uses current and historical<br />
facts to make future predictions by using statistical<br />
techniques of probability. Examples of this include<br />
finding out <strong>the</strong> probability that an employee will<br />
remain with <strong>the</strong> organisation for a period of 3-5<br />
years, <strong>the</strong>reby increasing <strong>the</strong> probability of selecting<br />
<strong>the</strong> right people during <strong>the</strong> hiring process. Some IT<br />
companies predict <strong>the</strong> future performance of <strong>new</strong><br />
engineering graduates based on <strong>the</strong>ir performance<br />
during <strong>the</strong> training period. In short, predictive<br />
analytics tells us why things are happening and<br />
where things are likely to lead in <strong>the</strong> future.<br />
Prescriptive analytics is far more sophisticated<br />
and goes beyond prediction. It analyses complex<br />
©shutterstock.com<br />
sets of data and provides managers with various<br />
decision options along with <strong>the</strong> business impact<br />
for each alternative. For example, how different<br />
types of training programmes and learning<br />
methodologies will impact business outcomes.<br />
Based on this, <strong>the</strong> manager can make a more<br />
informed choice of selecting <strong>the</strong> appropriate<br />
learning programmes for <strong>the</strong> employees—would<br />
a classroom training on leadership be more<br />
effective and useful than an e-learning module?<br />
Is it more profitable for <strong>the</strong> organisation in <strong>the</strong><br />
long run to hire academically brilliant candidates<br />
from a tier-1 engineering college who will stay<br />
for 2 years, or students from a tier-2 engineering<br />
college who will stay for 5+ years? Prescriptive<br />
model shows <strong>the</strong> impact of decisions on business<br />
outcomes such as ROI, profitability, top line, and<br />
bottom line. This enables managers to analyse<br />
scenarios, see <strong>the</strong> business impact, and <strong>the</strong>n take an<br />
appropriate decision.<br />
Today, organisations are moving from just<br />
descriptive reporting to more predictive and<br />
prescriptive people analytics.<br />
A strategic business partner<br />
Traditionally, <strong>the</strong> HR department has included<br />
processes spanning <strong>the</strong> entire employee lifecycle,<br />
from hiring to compensation, performance<br />
management, learning and development,<br />
retirements, layoffs, and labour relations. It has also<br />
managed intangibles such as employee engagement,<br />
organisational culture, and change management.<br />
Time and again, debates have been raised on <strong>the</strong><br />
contribution and existence of <strong>the</strong> HR department.<br />
Prof. Ram Charan, in his 2014 article It’s Time to<br />
Split HR, spoke about <strong>the</strong> need to say goodbye to<br />
<strong>the</strong> HR department and spilt it into HR-admin for<br />
compensation and benefits, and HR-LO (leadership<br />
and organisation) to focus on talent improvement<br />
and development. He proposed that HR-admin<br />
should report to <strong>the</strong> CFO while HR-LO, which is<br />
more strategic, should directly report to <strong>the</strong> CEO. 1<br />
Many well known global organisations like Bayer<br />
AG, Monsanto Company, Unilever, Accenture,<br />
IBM, Hewlett Packard, GE, Schneider Electric,<br />
16 INDIAN MANAGEMENT NOVEMBER 2015