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Organisations are<br />

<strong>the</strong> rate of employee turnover<br />

and benchmarking it against <strong>the</strong><br />

moving from just<br />

industry will describe and give<br />

descriptive reporting<br />

insights into some important<br />

to more predictive and employee behaviours. The primary<br />

prescriptive analytics.<br />

aim has been to ei<strong>the</strong>r reduce HR<br />

costs or improve people processes.<br />

Therefore, descriptive analytics<br />

tells us more about what has been happening in <strong>the</strong><br />

past and what is happening now. At some level, all<br />

firms have been engaging in descriptive analytics—<br />

people analytics at this level is not a completely<br />

unknown territory. Does it <strong>the</strong>n mean that it is<br />

merely old wine in a <strong>new</strong> bottle?<br />

Predictive analytics uses current and historical<br />

facts to make future predictions by using statistical<br />

techniques of probability. Examples of this include<br />

finding out <strong>the</strong> probability that an employee will<br />

remain with <strong>the</strong> organisation for a period of 3-5<br />

years, <strong>the</strong>reby increasing <strong>the</strong> probability of selecting<br />

<strong>the</strong> right people during <strong>the</strong> hiring process. Some IT<br />

companies predict <strong>the</strong> future performance of <strong>new</strong><br />

engineering graduates based on <strong>the</strong>ir performance<br />

during <strong>the</strong> training period. In short, predictive<br />

analytics tells us why things are happening and<br />

where things are likely to lead in <strong>the</strong> future.<br />

Prescriptive analytics is far more sophisticated<br />

and goes beyond prediction. It analyses complex<br />

©shutterstock.com<br />

sets of data and provides managers with various<br />

decision options along with <strong>the</strong> business impact<br />

for each alternative. For example, how different<br />

types of training programmes and learning<br />

methodologies will impact business outcomes.<br />

Based on this, <strong>the</strong> manager can make a more<br />

informed choice of selecting <strong>the</strong> appropriate<br />

learning programmes for <strong>the</strong> employees—would<br />

a classroom training on leadership be more<br />

effective and useful than an e-learning module?<br />

Is it more profitable for <strong>the</strong> organisation in <strong>the</strong><br />

long run to hire academically brilliant candidates<br />

from a tier-1 engineering college who will stay<br />

for 2 years, or students from a tier-2 engineering<br />

college who will stay for 5+ years? Prescriptive<br />

model shows <strong>the</strong> impact of decisions on business<br />

outcomes such as ROI, profitability, top line, and<br />

bottom line. This enables managers to analyse<br />

scenarios, see <strong>the</strong> business impact, and <strong>the</strong>n take an<br />

appropriate decision.<br />

Today, organisations are moving from just<br />

descriptive reporting to more predictive and<br />

prescriptive people analytics.<br />

A strategic business partner<br />

Traditionally, <strong>the</strong> HR department has included<br />

processes spanning <strong>the</strong> entire employee lifecycle,<br />

from hiring to compensation, performance<br />

management, learning and development,<br />

retirements, layoffs, and labour relations. It has also<br />

managed intangibles such as employee engagement,<br />

organisational culture, and change management.<br />

Time and again, debates have been raised on <strong>the</strong><br />

contribution and existence of <strong>the</strong> HR department.<br />

Prof. Ram Charan, in his 2014 article It’s Time to<br />

Split HR, spoke about <strong>the</strong> need to say goodbye to<br />

<strong>the</strong> HR department and spilt it into HR-admin for<br />

compensation and benefits, and HR-LO (leadership<br />

and organisation) to focus on talent improvement<br />

and development. He proposed that HR-admin<br />

should report to <strong>the</strong> CFO while HR-LO, which is<br />

more strategic, should directly report to <strong>the</strong> CEO. 1<br />

Many well known global organisations like Bayer<br />

AG, Monsanto Company, Unilever, Accenture,<br />

IBM, Hewlett Packard, GE, Schneider Electric,<br />

16 INDIAN MANAGEMENT NOVEMBER 2015

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