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Training is often ignored,<br />

but it is an absolute must<br />

to ensure <strong>the</strong> sustained<br />

success of a reverse<br />

mentoring programme.<br />

that <strong>the</strong> benefits outweigh <strong>the</strong> cost. This perspective<br />

makes it compelling to first find out <strong>the</strong> objective of<br />

a reverse mentoring programme.<br />

For a successful reverse mentoring programme,<br />

it is pivotal to define its underlying purpose—<br />

<strong>the</strong> business purpose which calls for it. It should<br />

be closely tied with an organisation’s business<br />

objective: if <strong>the</strong> senior leadership understands<br />

well where <strong>the</strong> business is heading and <strong>the</strong> areas<br />

that demand improvement—say, technology or<br />

advances in o<strong>the</strong>r fields—and becomes aware of <strong>the</strong><br />

value <strong>the</strong> younger generation could bring, <strong>the</strong>n <strong>the</strong><br />

goals are clear and <strong>the</strong> buy-in becomes easy.<br />

The biggest HR challenge lies in changing <strong>the</strong><br />

mindset of <strong>the</strong> people—convincing <strong>the</strong> senior<br />

management who may constitute <strong>the</strong> organisation’s<br />

think tank about <strong>the</strong> need to be<br />

mentored. It is <strong>the</strong> responsibility<br />

of HR to help <strong>the</strong>m make <strong>the</strong><br />

culture transition from ‘more<br />

talking’ to ‘more listening.’ One of<br />

<strong>the</strong> ways to address this problem<br />

is to pay special attention to<br />

personality differences—attitudes<br />

and preferences—while pairing<br />

<strong>the</strong> mentors and <strong>the</strong> mentees.<br />

For this, HR personnel could rely on <strong>the</strong>ir own<br />

experience of interacting with <strong>the</strong> participants, ask<br />

<strong>the</strong>m who <strong>the</strong>y think would be <strong>the</strong> best possible<br />

partner, or employ standard assessment tools to<br />

measure and match personalities.<br />

Trust and transparency are <strong>the</strong> cornerstones of<br />

a reverse mentoring relationship and <strong>the</strong>se can be<br />

developed by fostering high levels of interpersonal<br />

comfort. Many organisations let <strong>the</strong> employees<br />

spend time socialising before embarking on a<br />

formal relationship. Being open to <strong>the</strong> concept of<br />

reverse mentoring comes from an understanding<br />

that <strong>the</strong> relationship is beneficial. If both sides<br />

overcome <strong>the</strong>ir egos and convey <strong>the</strong>ir development<br />

needs openly, it would lead to a lot of collaboration.<br />

Training is often ignored, but it is an absolute<br />

must to invest a lot of planning and energy in<br />

it to ensure <strong>the</strong> sustained success of a reverse<br />

mentoring programme. An in-depth training and<br />

coaching session for <strong>the</strong> participating pairs would<br />

help in not only kick-starting <strong>the</strong> programme<br />

smoothly, but also making <strong>the</strong>m aware of <strong>the</strong>ir<br />

roles and responsibilities, and be clear about <strong>the</strong>ir<br />

expectations. It is recommended to start with a<br />

small pilot group, and <strong>the</strong>n implement it across<br />

<strong>the</strong> organisation.<br />

Leadership buy-in<br />

Reverse mentoring can effect results irrespective<br />

of <strong>the</strong> kind of organisational structure or work<br />

culture, provided <strong>the</strong>re is a certain degree of<br />

flexibility. Research suggests that <strong>the</strong> support of <strong>the</strong><br />

top management and <strong>the</strong>ir active participation are<br />

key features of a successful mentoring programme.<br />

Getting leadership support at all levels sends<br />

positive signals across <strong>the</strong> organisation about<br />

<strong>the</strong> impact and seriousness of <strong>the</strong> initiative. In a<br />

recent study published in 2014, a large Australian<br />

government department started a programme with<br />

just five mentors and five mentees. The idea was to<br />

start at a low scale and <strong>the</strong>n spread it to a bigger<br />

population. The head of <strong>the</strong> department was one of<br />

<strong>the</strong> first mentees, and this involvement helped raise<br />

<strong>the</strong> status of <strong>the</strong> programme and ensured adequate<br />

resourcing. Once it was successful, it was extended<br />

to 22 pairings. In India, reverse mentoring has<br />

picked up despite its tradition of predominant<br />

hierarchy. Bharti Airtel was one of <strong>the</strong> pioneers, and<br />

many organisations including Hindustan Unilever<br />

and Accenture have jumped on <strong>the</strong> bandwagon. At<br />

Bharti Airtel, <strong>the</strong> senior management was educated<br />

on downloading apps, use of latest gadgets, fashion<br />

trends, and also on how young consumers utilise<br />

free time.<br />

Nitin Paranjpe, former Hindustan Unilever CEO<br />

and current global President of Home Care Business<br />

for Unilever, had concurred in an article that <strong>the</strong><br />

skills he grew up with as a marketer were vastly and<br />

starkly different from those needed in <strong>the</strong> future.<br />

He considered reverse mentoring as probably one<br />

of <strong>the</strong> avenues to remain in touch with <strong>the</strong> future.<br />

All of us have to keep in mind <strong>the</strong> reality that it is<br />

not only <strong>the</strong> workplace that is going to be swamped<br />

by millennials, but also <strong>the</strong> consumer or customer<br />

22 INDIAN MANAGEMENT NOVEMBER 2015

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