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ABOUT THE AUTHOR<br />

Thibaut Bardon<br />

is Associate<br />

Professor, Audencia<br />

Nantes School<br />

of Management,<br />

France.<br />

profit both those in charge and <strong>the</strong> workforce. They<br />

have to make sense from <strong>the</strong> bottom to <strong>the</strong> top.<br />

To achieve such a state of affairs, <strong>the</strong>re are six<br />

commandments any manager keen on managerial<br />

innovations would do well to respect:<br />

1. Do not use ready-made solutions<br />

It would be foolish to think that off-<strong>the</strong>-shelf<br />

answers exist to challenges found within a firm.<br />

Gurus and consultants tend to propose readymade<br />

solutions and present <strong>the</strong>m as sure-fire<br />

recipes for success. These products are <strong>the</strong>refore<br />

sold as techniques that have proved <strong>the</strong>ir worth<br />

in countless major groups. Their references are<br />

impressive, making <strong>the</strong>m credible in <strong>the</strong> eyes of<br />

business leaders. The problem with this approach<br />

is it does not incorporate <strong>the</strong> fact that each firm<br />

is unique. To seek an answer without keeping<br />

in mind an organisation’s past, its culture, or its<br />

way of working would amount to short-sightedness.<br />

2. Practise what you preach<br />

Sadly, <strong>the</strong>re are too many managers who bring to<br />

mind <strong>the</strong> expression, ‘do what I say, not what I do.’<br />

Such contradictions can take on many forms. A<br />

business leader may make a plea for responsibility<br />

within <strong>the</strong> firm and <strong>the</strong>n fail to adhere to those<br />

values. In <strong>the</strong> same way, a conservative manager<br />

who sings <strong>the</strong> praises of innovation will not pass <strong>the</strong><br />

test. There is also <strong>the</strong> case of authoritarian directors<br />

who call for management participation for all.<br />

These gulfs between <strong>the</strong> message and <strong>the</strong> action can<br />

create conflicts of meaning among <strong>the</strong> employees,<br />

which translate into a lack of understanding, a<br />

reduction in engagement, and even a resistance<br />

to change.<br />

3. Be aware of paradoxical prescriptions<br />

It is worth stressing that managerial innovations<br />

always take place in an existing structure.<br />

This means that a certain company culture and<br />

82 INDIAN MANAGEMENT NOVEMBER 2015

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