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ABOUT THE AUTHOR<br />
Thibaut Bardon<br />
is Associate<br />
Professor, Audencia<br />
Nantes School<br />
of Management,<br />
France.<br />
profit both those in charge and <strong>the</strong> workforce. They<br />
have to make sense from <strong>the</strong> bottom to <strong>the</strong> top.<br />
To achieve such a state of affairs, <strong>the</strong>re are six<br />
commandments any manager keen on managerial<br />
innovations would do well to respect:<br />
1. Do not use ready-made solutions<br />
It would be foolish to think that off-<strong>the</strong>-shelf<br />
answers exist to challenges found within a firm.<br />
Gurus and consultants tend to propose readymade<br />
solutions and present <strong>the</strong>m as sure-fire<br />
recipes for success. These products are <strong>the</strong>refore<br />
sold as techniques that have proved <strong>the</strong>ir worth<br />
in countless major groups. Their references are<br />
impressive, making <strong>the</strong>m credible in <strong>the</strong> eyes of<br />
business leaders. The problem with this approach<br />
is it does not incorporate <strong>the</strong> fact that each firm<br />
is unique. To seek an answer without keeping<br />
in mind an organisation’s past, its culture, or its<br />
way of working would amount to short-sightedness.<br />
2. Practise what you preach<br />
Sadly, <strong>the</strong>re are too many managers who bring to<br />
mind <strong>the</strong> expression, ‘do what I say, not what I do.’<br />
Such contradictions can take on many forms. A<br />
business leader may make a plea for responsibility<br />
within <strong>the</strong> firm and <strong>the</strong>n fail to adhere to those<br />
values. In <strong>the</strong> same way, a conservative manager<br />
who sings <strong>the</strong> praises of innovation will not pass <strong>the</strong><br />
test. There is also <strong>the</strong> case of authoritarian directors<br />
who call for management participation for all.<br />
These gulfs between <strong>the</strong> message and <strong>the</strong> action can<br />
create conflicts of meaning among <strong>the</strong> employees,<br />
which translate into a lack of understanding, a<br />
reduction in engagement, and even a resistance<br />
to change.<br />
3. Be aware of paradoxical prescriptions<br />
It is worth stressing that managerial innovations<br />
always take place in an existing structure.<br />
This means that a certain company culture and<br />
82 INDIAN MANAGEMENT NOVEMBER 2015