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freedom from "I am more than you."
freedom from
"I am more than you."
How can I be fre? I ned to show the world my status.
Don’t you se!?
"Why is this handbag so expensive? It has the same
look and quality of the one that costs half the
price," you ask the merchant.
"You pay for the name," she responds.
What does it mean to "pay for a name"?
It means that the value of the name of the company
has been branded into the colective
unconsciousness through repetitive storyteling as
"exclusive".
Marketing experts and advertising professionals
cal this "unconscious branding". Political experts
and government professionals cal this
"propaganda". They al write the script for the voice
in your head.
The expensive brands promise you that whenever
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