AM022

I was always searching for my role
within music, and everything clicked
into place when MySpace and social
media kicked off. I started working
with an Australian band called
Blackchords they were just starting
out and knew they had to be on
MySpace but had no idea how to make
it work for them. In my professional
life I am a marketing strategist,
helping brands use sponsorship
more effectively in music and sports,
it became clear that the discipline of
the brand marketing world could be
applied to the band marketing world.
My role was to help bands think more
like brands in their approach to
marketing and promotion. I started
managing social media for
Blackchords before becoming their
UK manager. So the first incarnation
of RCM was very marketing focused,
but as I started managing Blackchords
I realised the need for a blog. If I just
talked about one band all the day,
people got bored so my logic was why
not write about hundreds of bands
and build an audience of new music
fans so when I do want to write about
Blackchords there would be an
established audience of people that
actually wanted to listen. So the blog
was born. We currently attract around
6,000 visitors per month. Last year we
had visitors from 185 different
countries. The volume of music I now
receive is almost overwhelming and
shows me there is a need for what I
do, there are so many incredible
artists out there who just don't get the
exposure and support their music
deserves.
Championing new & undiscovered
music: www.rightchordmusic.co.uk
Music is my closest ally and best
friend, there is rarely a moment when
I don't have music by my side. It
provides a near constant soundtrack
to my life and everything I do. My
appetite for music is constant, and I
wish there were more hours in the day
to here more!
-- Mark Knight, Owner & Founder
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