40 Under 40 Awards Magazine 2016

creative genius
Karly Eretzian
Creative Strategist, Rinck Advertising
As Vice President of Creative Services
for Rinck Advertising in Auburn, Karly is
responsible for “all things creative” at the
agency. She collaborates with her amazing
team to conceptualize methods for effectively
communicating brand messages for
their clients. Her work requires exploration
of the optimal ways to engage with a
brand’s audience as well as how to best inspire,
entice and intrigue them. Karly believes
the most important part of her job is
figuring out new ways to make people
think. She is excited to be part of a business
that is “moving, shaking, growing and
making things happen.”
Prior to joining Rinck Advertising in
2003, Karly majored in advertising design
at the Syracuse University College of Visual
and Performing Arts. With access to professors
working full-time in the industry as
owners, creative directors, and the like, she
credits her time at Syracuse with teaching
her how to truly think. She stresses the importance
of not only learning how to design
and create art, but also cultivating a strong
focus on strategy in messaging, communication
effectiveness and audience perceptions.
Karly’s vision is to use her work to
reach people in Maine and beyond.
Among Karly’s favorite aspects of LA
are its strong sense of community and the
opportunity living here affords to strike a
balance between work, family, health and
fun. She is motivated by the respect, loyalty,
compassion, commitment,
and drive of local citizens
and businesses alike.
With its close proximity
to many of Maine’s beautiful
mountains and
beaches, and to the City
of Portland, living in LA
provides Karly with access
to all the things she
loves. One of her favorite
LA restaurants is Fish
Bones, where she wrote
her vows and did the majority
of her wedding
planning. Other top spots
include local familyfriendly
restaurants like
Pat’s Pizza, Gipper’s
Sports Grill and Mac’s
Grill, who always welcome
her, her husband
and their boisterous two-year-old daughter
with a smile.
Though most of her free time nowadays
is spent running around after her
daughter, Stella, Karly loves to go skiing
whenever she can. She participated in a
weekly ski racing league at Lost Valley this
season and hopes to return to the mountains
next winter. In the summertime, Karly
and her family enjoy camping, canoeing,
hiking, and simply hanging out by the
water. Local causes she is passionate about
include the Maine Cancer Foundation and
the Patrick Dempsey Center for Cancer
Hope and Healing, Museum LA, The Public
Theatre, Auburn Firefighters Local 797 and
the Androscoggin Humane Society. She has
served on the boards of directors for various
LA nonprofits and played a role in the
creation of Young Professionals of Lewiston
Auburn (YPLAA).
In the future, Karly plans to continue
living and working here in LA and hopes to
make a greater impact on the community.
Her main career goal is to “put LA on the
map” by showing the world that it is a creative
place filled with energy and talent.
Creative Team at Rinck
Karly, with her family: Hubby, Calvin Hunter;
daughter, Stella; and dog, Angus
Stella & Karly painting the town blue
UPLIFT LA 40 UNDER 40
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