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HOCHBAHN Annual Report 2015

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We link up Hamburg | Management | Management <strong>Report</strong> | <strong>Annual</strong> Financial Statements | Further Information<br />

high potential demand for transport services will profit from shorter journey times on the<br />

entire network as well as more comfortable travel into the Inner City without needing to<br />

change trains.<br />

Demographic change and the steadily rising proportion of senior citizens in the population<br />

have an impact on the mobility behaviour of society. Providing barrier-free mobility<br />

and thus improving the mobility options for everyone, for instance also for passengers<br />

with prams, provides an opportunity to increase passenger numbers on local public<br />

transport services. Present planning envisages providing barrier-free access to 81% of<br />

the U-Bahn network by the end of 2018. Virtually all stations will be converted by the<br />

beginning of the coming decade.<br />

Since, according to the Senate’s target, from 2020 onwards only zero-emission buses<br />

are to be procured, the <strong>HOCHBAHN</strong> is acting as a driver for the vehicle manufacturers in<br />

actively testing and operating innovative propulsion systems in everyday bus services.<br />

The bus number 109, the “Innovation Line“, almost exclusively runs buses with various<br />

innovative propulsion systems. This enables them to be tested in daily practical use<br />

under identical conditions thus giving the best possible overview of the advantages and<br />

disadvantages of the individual technologies, which can then be specifically developed<br />

further together with the manufacturers. In this way the <strong>HOCHBAHN</strong> is making a significant<br />

contribution to improving air quality and noise prevention in Hamburg.<br />

Market opportunities<br />

The ongoing improvement in the services on offer and their expansion, together with interlocking<br />

the different means of transport in an integrated network, make public transport<br />

attractive and can motivate people to leave their car at home and travel by bus and rail. In<br />

the long term, these measures will help to open up and retain whole new passenger<br />

groups for public transport.<br />

The road space available in Hamburg is finite, and the burden on it from continuing economic<br />

growth with increasing commercial traffic as well as the general needs of a growing<br />

metropolis is becoming ever greater. The negative stress on the Hamburg road system as<br />

a result of these developments, resulting to time delays, may lead to individual travel by<br />

car becoming less attractive. This can increase the demand for public transport services.<br />

Continuing growth in passenger numbers is also expected in the commuter segment.<br />

A pricing system tailored to people’s actual needs and service-orientated “one-stop<br />

shopping” products such as P+R and B+R help to strengthen customer loyalty and<br />

increase passenger numbers.<br />

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