21IOSLocalizationTrapsToAvoidIn2017

​21 iOS Localization Traps To Avoid In 2017
10. Not Providing Your Translators With The Right
Context
Working with translators means you’ll have real people choosing the most appropriate words
to use depending on each context. So, you’ll need to give them all the details about your app.
Just sending them some texts or strings to translate, without explaining what they’re writing
about will create confusion. You’ll end up with a lot of back and forth, making things harder to
manage for everyone involved in the ​localization process​.
Translators don’t just convert texts from one language to another. A professional team
understands cultural differences, knows about jargon and colloquial phrases, and when to use
them to make a difference. They can help you reshape your message to make it sell your
product better.
Many translators who provide app localization services are used to working with strings and
software. So, by giving them all the information they need, you’ll get the best results possible.
This includes uploading screen shots, notes and suggestions, as well as providing them with a
list of keywords for your ASO goals.
11. Working Without Clear Goals And Deadlines
Even though app localization is a complex process, you should ​separate the steps and keep
track of your progress. If you don’t set clear goals and just wait for everything to be done before
evaluating, you risk wasting time and spending extra money.
By allowing your team to work without intermediary milestones, you risk losing control over
the process and will delay the launch of your localized iOS app. So, create a localization
calendar to follow. This way, you can measure your team’s work while keeping an eye on costs
and deadlines.
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