21IOSLocalizationTrapsToAvoidIn2017

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21 iOS Localization Traps To Avoid In 2017 20. Not Evaluating All Costs Before Starting Localization isn’t cheap. So, when starting your iOS localization project, make sure you include all expenses, not just what you’ll pay for translators. You’ll need programmers, a local team, testers, and a marketing campaign to promote your app in the new market. Set a clear cost structure from the beginning. This way, you can calculate a budget and, depending on your resources, decide on the dimensions of your iOS localization project. 21. Launching Your App Without Testing It Testing may mean additional costs. If you’re working on a low budget and already missing a deadline, you may feel tempted to skip testing. But hoping that all translations and technical details match your standards (and your customers’) isn’t a good idea. Getting feedback before the actual launch is essential, as there’s no second chance to make a first impression. All your hard work will be in vain if your foreign users download an app that fails to meet their expectations. So, test everything, from texts and customer care, to compatibility with all Apple mobile devices. Fix any problems that appear before your app comes out. iOS localization is not as complicated as it looks. With the right team and the right tools, you can conquer global markets. The most important thing is to spend less time thinking about it and more time acting on it. Every day you fail to start your iOS localization strategy means more money that will go into someone else’s pockets. phraseapp.com | sales@phraseapp.com | +49-40-357-187-76 | twitter.com/phraseapp | facebook.com/phraseapp | linkedin.com/company/phraseapp
21 iOS Localization Traps To Avoid In 2017 phraseapp.com sales@phraseapp.com +49-40-357-187-76 Große Theaterstraße 39 Hamburg, Germany phraseapp.com | sales@phraseapp.com | +49-40-357-187-76 | twitter.com/phraseapp | facebook.com/phraseapp | linkedin.com/company/phraseapp
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21IOSLocalizationTrapsToAvoidIn2017

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