21IOSLocalizationTrapsToAvoidIn2017
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21 iOS Localization Traps To Avoid In 2017<br />
iOS localization is becoming more important as the number of iPhone subscribers grows. If you<br />
want your project to run smoothly, check out these 21 iOS localization traps to avoid in 2017.<br />
If you want to make your iOS app more visible and reach new customers this year, you’ll have<br />
to step out of your comfort zone. How do you do that? By localizing your app and seeking new<br />
customers in different parts of the world. Mobile apps have become global and, by 2020,<br />
revenues could exceed $101 billion. If you want a piece of the action in 2017, you’ll need to<br />
move fast. Plan for iOS localization that is both universal and local, for every new market you<br />
approach.<br />
Why IOS Localization?<br />
The close of 2016 bought some pretty good news for Apple. Despite fierce competition, iOS<br />
operating systems still make for the most desirable smartphone in the world. Sales of iPhone 7<br />
reached respectable numbers in almost all countries. So, from China to India, Mexico to<br />
Thailand, your next customer could come from anywhere! Get your iOS localization strategy<br />
right and your downloads will grow faster than ever.<br />
Just take a look at the App Store and you’ll see that iOS app localization is no longer a strategy<br />
to ignore. The most popular apps, including Facebook, WhatsApp, Netflix and Uber, are all<br />
localized. With iOS 10’s latest update, localizing your iOS app is now easier than ever before. So,<br />
if you haven’t started to prepare your iOS localization process yet, this should be your top<br />
priority in 2017.<br />
But, as with so much in life, there’s a right way and a wrong way of localizing your iOS app. You<br />
need to have a clear view on the process, so that you can reach as many customers in their<br />
native languages as possible. It’s not just about translating your content and adding a nice flag<br />
on your icon. You need to get ready to reinvent yourself every time you enter a new market!<br />
The best way of doing this is by avoiding those localization traps that make you spend time and<br />
money, without yielding results. To get you started, here are 21 iOS localization traps to avoid<br />
in 2017.<br />
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