21IOSLocalizationTrapsToAvoidIn2017

​21 iOS Localization Traps To Avoid In 2017
15. Skipping Marketing Localization
Knowing the local market will be a necessary advantage when you launch your app in a new
country. iOS localization should involve a marketing expert from day one, to make sure you
invest in the right modifications. Translating keywords is better than no strategy at all, but that
alone isn’t going to boost your downloads.
You’ll need to see what works in each specific country and optimize your content for each local
market. Come up with a flexible ASO strategy, with new descriptions and meta data that work
for each individual market and local media.
There are hundreds of new iOS apps in the App Store every day. So, you’ll need to get yours
right if you want to get noticed and increase downloads and sales.
16. Underestimating Your Competitors
2017 is set to take app localization to the next level. Even the smallest developers will localize
their apps to increase their revenues. And they’ll find new ways of making themselves known
globally. Your competitors are going to be everywhere, so you’ll need to step up to the plate.
You’ll also have to deal with local iOS app developers, who have the advantage of knowing the
local market better than you do. So, don’t ignore the competition. Don’t put together a strategy
as if you were the only player on the market. Learn as much as possible from your competitors
so that you can become better than them.
Make sure your team knows all about different local ​app stores​. What apps are popular, why
people download them, how many positive reviews there are and what features generated
them. Use all these insights to improve your product and marketing strategy, to get more 4 and
5 stars reviews and increase your position in the App Store.
phraseapp.com | sales@phraseapp.com | +49-40-357-187-76 | twitter.com/phraseapp | facebook.com/phraseapp | linkedin.com/company/phraseapp