21IOSLocalizationTrapsToAvoidIn2017

​21 iOS Localization Traps To Avoid In 2017
Before you start to panic, changing a brand’s name isn’t uncommon. Even large companies do
it when they switch languages. ​LinkedIn did it for the Chinese version of their platform, with
excellent results. As long as you spend the time to research each individual market, you should
be able to come up with a name that will suit their tastes.
3. Using The Same Icon For All Audiences
The average person is exposed to more than ​5,000 brand messages and ads every day. Which is
an awful lot of competing traffic! How many of these ads and commercial messages get
noticed? Around 12. That’s right! 12! With such a miniscule chance for brand visibility, the need
to create a strong icon for your iOS app that leaves an impact is higher than ever.
When it comes to iOS localization, your app’s icon plays an important role. People tend to press
the download button when they’re charmed by an inviting image, regardless of where they
come from. But, keeping the same visual for all markets is risky. Why? Because colors and
symbols have different meanings​ from one country to another.
Of course, any change you make requires significant research and testing. You need to keep
your unique identity while still respecting local cultures. ​Coca Cola had to rethink its logo to sell
in China, as the traditional one held no meaning for the locals. Despite translation and use of
different symbols, the global manufacturing giant managed to maintain its distinctive features.
You may not have the same kind of budget as Coca Cola, but you can still come up with a
flexible plan. Choose an icon without text that uses no religious symbols of any kind. This will
save you a lot of trouble​ when it comes to approaching new audiences.
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