21IOSLocalizationTrapsToAvoidIn2017
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21 iOS Localization Traps To Avoid In 2017<br />
14. Ignoring Cultural Factors<br />
Our vision of the world is made up of clichés. The French love garlic. The Spanish dance<br />
Flamenco. Argentinians can’t get enough of eating beef. While there may be some semblance of<br />
truth about some of these beliefs, most of what we know about specific countries is actually<br />
untrue. Assuming that you know about a culture because you watched a television program<br />
about it isn’t going to cut it.<br />
You’ll need to go deeper into the local market to give your customers a positive user<br />
experience. Adapt your content to the cultural differences in each country to become<br />
successful in local markets. Humor, relationships, etiquette and societal values vary from one<br />
region to another. Ignoring these essential differences will almost certainly transform your<br />
investment into failure.<br />
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