21IOSLocalizationTrapsToAvoidIn2017
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21 iOS Localization Traps To Avoid In 2017<br />
19. Using The Same Content For All Countries Instead<br />
Of Encouraging Local Contributors<br />
When you promote your iOS app, you’ll need content outside of your app. That includes a<br />
website and a consistent presence on popular social media channels. You’ll need to customize<br />
your content across each different region if you want your brand to resonate in local markets.<br />
So, work with transcreation professionals or local writers who can craft an appealing message,<br />
rather than a translated one. This is particularly useful when considering seasonal promotions<br />
or local public holidays. This will help you obtain higher engagement from your audience. The<br />
key is to maintaining a consistent message in keeping with your brand identity.<br />
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