21IOSLocalizationTrapsToAvoidIn2017

​21 iOS Localization Traps To Avoid In 2017
5. Postponing IOS Localization
Even if you’re keeping localization in mind from day one, that doesn’t mean much if you’re not
doing anything about it. So, make it your resolution to take action in 2017. There’s no better
time to start than right now. Every day you delay localizing your app gives the competition
more and more opportunity to beat you to the market.
Waiting for important updates, or over-thinking the process are really just excuses. All updates
and improvements can still be carried out during the iOS localization process. After all, when
you plan for localization from the outset, it’s the easiest way to avoid mistakes.
6. Organizing Separate Teams Within The Project
App localization can take weeks, or even months, depending on how fast you move and how
willing you are to get involved in the process. Localization is harder if your team doesn’t
understand each aspect of your project. You don’t need your translators to be programmers, or
your developers to speak several tongues. But, they do need a clear understanding of the role
of every person on the team.
Translators often don’t possess much technical knowledge, while programmers usually aren’t
aware of cultural differences. Hiring a marketing specialist is a good idea, but you’ll need to use
local resources for each market to correctly gauge the audience and new ways of thinking. And
you need all these people to come together, if you want things to move smoothly.
Localization requires a lot of teamwork, so be sure to involve all departments. It’s almost like
launching your app from scratch, except that you’re doing it for a different audience. And that
makes things harder, not easier.
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