21IOSLocalizationTrapsToAvoidIn2017

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21 iOS Localization Traps To Avoid In 2017 4. Designing Your App For One Language Only Your layout may look great in the original version of your app. But you need to consider how it will look when it’s translated to Arabic, French, or Spanish. China has become an important market for iOS apps. So, it’s time to think seriously about creating an appealing design to sell in countries where iOS is particularly popular. Many languages need more space than English for saying the same thing, as they have different grammar structures and phrases. So, don’t let a nice layout mislead you if it isn’t malleable enough to accommodate foreign text. Keep it practical, or you’ll spend long hours trying to make difficult words and expressions fit the constraints of your original design. phraseapp.com | sales@phraseapp.com | +49-40-357-187-76 | twitter.com/phraseapp | facebook.com/phraseapp | linkedin.com/company/phraseapp
21 iOS Localization Traps To Avoid In 2017 5. Postponing IOS Localization Even if you’re keeping localization in mind from day one, that doesn’t mean much if you’re not doing anything about it. So, make it your resolution to take action in 2017. There’s no better time to start than right now. Every day you delay localizing your app gives the competition more and more opportunity to beat you to the market. Waiting for important updates, or over-thinking the process are really just excuses. All updates and improvements can still be carried out during the iOS localization process. After all, when you plan for localization from the outset, it’s the easiest way to avoid mistakes. 6. Organizing Separate Teams Within The Project App localization can take weeks, or even months, depending on how fast you move and how willing you are to get involved in the process. Localization is harder if your team doesn’t understand each aspect of your project. You don’t need your translators to be programmers, or your developers to speak several tongues. But, they do need a clear understanding of the role of every person on the team. Translators often don’t possess much technical knowledge, while programmers usually aren’t aware of cultural differences. Hiring a marketing specialist is a good idea, but you’ll need to use local resources for each market to correctly gauge the audience and new ways of thinking. And you need all these people to come together, if you want things to move smoothly. Localization requires a lot of teamwork, so be sure to involve all departments. It’s almost like launching your app from scratch, except that you’re doing it for a different audience. And that makes things harder, not easier. phraseapp.com | sales@phraseapp.com | +49-40-357-187-76 | twitter.com/phraseapp | facebook.com/phraseapp | linkedin.com/company/phraseapp
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21IOSLocalizationTrapsToAvoidIn2017

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