21IOSLocalizationTrapsToAvoidIn2017
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21 iOS Localization Traps To Avoid In 2017<br />
1. Creating Your IOS App Without Thinking About<br />
Localization<br />
Correct iOS localization means creating a product that’s ready to go global right from the start.<br />
When you factor in international expansion from the beginning, rolling out multiple language<br />
versions will be much easier. This process is called internationalization. You are basically<br />
ensuring that your app is flexible enough to be tailored to any local market. You can stretch the<br />
design, change the colors and rewrite the code with ease.<br />
In other words, you should write your app so that it’s easy to translate, even though this will<br />
add some initial expense. Separate your text from your code and make sure your programmers<br />
use Unicode strings. This is the easiest way to develop an iOS app that can support any<br />
language and character. You may not know from the beginning which countries you’re going to<br />
target in the future. So, by leaving an open door to modifications, you’ll save time and money<br />
when you start the iOS localization processes.<br />
2. Not Translating Your App’s Name When Needed<br />
In most cases, it doesn’t matter how cool or interesting a name sounds in English when you<br />
take it global. If it isn’t appealing enough for foreigners, there’s no chance your app’s name will<br />
sell outside your country.<br />
Your app’s name should be easy to pronounce and recognize. Keeping it short and using clear<br />
descriptions of your app is essential. Especially when your products are sold in stores with over<br />
2 million other apps waiting in line! With so many options, customers simply won’t take the<br />
time to understand the meaning behind a strange sounding name. They’ll just download<br />
something else.<br />
Translating your app’s name is a wise solution, as long as you can keep your brand identity<br />
intact. Make sure that the translated meaning is close to your original name, as there’s nothing<br />
more frustrating than a misleading app name! The price for this kind of mistake during iOS<br />
localization is bad reviews. What do bad reviews lead to? Poor ranking in the App Store.<br />
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