Velvet Magazine April 2017

Fashion Handbook
Brand Watch:
RIXO london
“At Elegant Atelier our ethos is to
showcase sophisticated and stylish
pieces from cutting-edge designers and
brands that combine outstanding design
with quality workmanship.
RIXO London is an exciting and
vibrant brand offering distinctively
British vintage 70’s inspired pieces in
hand painted silks and embroidered
fabrics. Started in 2015 by best friends
and London College of Fashion alumni,
Henrietta Rix and Orlagh McCloskey,
they left their buying careers at ASOS
to follow their dream of creating a
feminine relaxed label with a refined
edge.
When they contacted me a year ago, we
had a lot in common. My shop matched
their brand vision, I loved the clothes
and the 70’s vibe, and I was impressed
with their passion and drive. It’s a great
partnership as the brand sells really
well for us and the label has gone from
strength to strength. Subsequently they
have signed a deal with Net-a-Porter
and have been hailed in the fashion
industry as a key label for 2017.
Their latest collection Bella Cuba which
is pure Havana Carnival with bright bold
prints, lots of colour and frills.”
- Sinéad O’Loghlen
Spring Blooms
With spring in full swing, add a
touch of florals to your wardrobe
with these playful dresses.
1. Penelope Off The Shoulder Floral Dress, £195, Whistles, Cambridge
2. Floral Ruffle Midi Dress, £49, Topshop, Bury St Edmunds
3. Reformation Floral Print Georgette Wrap Dress, £225, Net-a-Porter
4. Long Floral Dress, £39.99, Zara, Cambridge
STAPLE STYLE
“With more colours and patterns than
ever before, the Robell trouser is our
spring/summer must-have this year.
These trousers deliver on both comfort
and style which makes them a wardrobe
staple,” says Martha, owner at Martha V.
4
Elegant Atelier
12 Rose Crescent, Cambridge, CB2 3LL
Tel: 01223 778697
Email: sinead@elegantatelier.com
www.elegantatelier.com
Martha V
9-11 High Street, Newmarket, CB8 8LX
Tel: 01638 666320 | www.marthav.co.uk
Robell Trousers,
£75, available
at Martha V
Velvet Magazine | April 2017 47