Janoschka magazine_Linked_V2_2017

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16 f a c e t o f a c e
issue #2 © l i n k e d 17 instant soup versus lunch box Even convenience food has cultural roots Convenience food is gaining ground and satisfies the need for quick and simple-to-prepare meals – not least in the workplace, where time is, literally, money. The packaging design plays an important role for these effortless meals. Different cultures have completely different ways of seeing just what convenience food is. A peek into a German and an Indian office shows this. 12:30 CET 12:30 IST Lunchtime in Frankfurt Monika Homburger needs things to go quickly today: she is presenting her ideas for a new sales strategy to her colleagues and bosses this afternoon. The concept is ready, but her presentation still needs a little fine tuning, so there is not much time for a lunch break. Her hunger pangs come all the same. Monika Homburger reaches into her desk drawer and brings out three ready meals: “Spoilt for choice! Gourmet goulash soup, tomato sauce all’arrabiata or something more exotic: a pot of Tom Kha Gai noodles.” Because she is under a lot of time pressure today, she takes the Thai noodles. “I just need to heat up some water, fill up the pot and wait three minutes. Thank goodness for the food industry,” she says with a grin and disappears in the direction of the office kitchen. Eating is something of an aside today, just taking place at the computer. Lunchtime in Mumbai Sanket Goradia is in just as much of a rush: his boss is flying to see a customer in the south of India today, but before that, he still needs a draft contract, and quick. Even so, Sanket Goradia would never entertain the idea of skipping his lunch break. “I want to chat with my colleagues too, for we are a team, after all. At a push, then even 20 minutes are enough. The food is already conveniently prepared on the table.” Beside him on the table stands the Indian version of a lunch box, a tiffin: four watertight round tins, stacked on top of each other to create a round, at least 30-centimetre-high metal container, which closes with a handle. Perfectly suited for holding and transporting a complete Indian meal. Today, Sanket Goradia finds a little bowl with flatbread, one with fried rice and two each with a vegetable curry. The dishes were prepared by his wife.
Page 1: t h e p r e p r e s s m a g a z i n
Page 4 and 5: 2 c o n t e n t index issue #2 10 1
Page 6 and 7: 4 i n s i g h t s where walls speak
Page 8 and 9: 6 i n s i g h t s On a Roll In the
Page 10 and 11: 8 i n s i g h t s Never too late fo
Page 12 and 13: 10 i n s i g h t s Glitz and Glamou
Page 14 and 15: 12 i n s i g h t s a clear statemen
Page 16 and 17: 14 i n s i g h t s A short history
Page 20 and 21: 18 f a c e t o f a c e Team effort:
Page 22 and 23: 20 f a c e t o f a c e It´s in the
Page 24 and 25: 22 k n o w l e d g e & c o m p e t
Page 32 and 33: 20 63 30 n e t w o r k & p e o p l
Page 34 and 35: 32 n e t w o r k & p e o p l e you
Page 36 and 37: 34 n e t w o r k & p e o p l e prin
Page 38 and 39: 36 n e t w o r k & p e o p l e The
Page 40 and 41: 38 n e t w o r k & p e o p l e The
Page 42 and 43: 40 n e t w o r k & p e o p l e Comp
Page 44 and 45: 42 n e t w o r k & p e o p l e japa
Page 46 and 47: 44 t o t e l l t h e t r u t h Swab
Page 48 and 49: 46 n o t e s 1 s o l u t i o n s j
Page 50 and 51: 48 n o t e s 2 n e t w o r k e x p
Page 52: 50 i m p r i n t The next edition o

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