Janoschka magazine_Linked_V2_2017
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38<br />
n e t w o r k & p e o p l e<br />
The substrate is mounted<br />
onto the “barrel-sized”<br />
impression cylinder.<br />
Various cylinders apply inks<br />
one after the other to achieve<br />
the desired image.<br />
linked:<br />
Mr. Isabel, what is a “barrel proof” exactly?<br />
Sergio Isabel,<br />
Operations Manager Tobacco<br />
at <strong>Janoschka</strong> Deutschland<br />
Sergio Isabel:<br />
At <strong>Janoschka</strong>, the production of a<br />
barrel proof has the character of the<br />
launching of a ship. It is an exciting<br />
day: for the first time, we get to<br />
hold a proof in our hands and see the<br />
first “real” version that we have been<br />
working on for quite some time.<br />
This is why our client and every one<br />
of the experts involved in the project<br />
come together in a workshop: the creative<br />
agency, the client´s marketing and<br />
technical support are there, as well as<br />
the ink supplier and the printer.<br />
Printing and embossing experts from<br />
our side are also present. Up until<br />
then, we have only ever seen our<br />
ideas and concepts as drafts, graphic<br />
files, colour proofs or dummies.<br />
Now we can see whether the paper,<br />
colour and refinements actually look<br />
the way we had imagined them and<br />
if we have achieved the desired effect<br />
with the engraving technology.<br />
From the in-house “ink kitchen”:<br />
the actual inks and substrates are used for<br />
the barrel proof.