Janoschka magazine_Linked_V2_2017

28
k n o w l e d g e & c o m p e t e n c e
Surfaces
anything
but superficial
A look with a feeling for furniture surfaces
Interior design is all about the surfaces. Doors, furniture, walls:
effects and textures give life to them. The surface determines
whether a product meets the current living trend; its look and
feel determine its success.
There is scarcely anything that defines our lives
more than our surroundings. If they suit our lifestyle
and our personality, then they are inspiring,
create places of refuge and a comfortable home.
The topic of living is experiencing a renaissance
at the moment.
The Scandinavian “hygge” trend remains unabated.
Instagram, Pinterest and lifestyle magazines
are making sure of that. Roughly translated into
English with “cosy”, the Danish word “hygge” is
the name given to the need to withdraw from a
world which has become unmanageable through
globalisation and digitalisation, by spinning ever
faster. It is about “slow living”, about a philosophy
of well-being.
What would be better suited for this living trend
than wood? A natural, timeless, raw material,
wood offers countless design possibilities. It
fulfils the desire for uniqueness, for individuality
and authenticity and appears alive, just like the
current living trend. Clear lines and pastel colours
give wood a new nonchalance.
Wood and lacquer – a perfect alliance
As a real alternative to various layerings, Janoschka is helping
lacquer make a comeback in the wood and furniture industry.
The company’s strategic business unit for décor
is developing innovative surfaces for furniture fronts and
doors. Textured paint creates a novel tactile effect, which
is unique in the furniture industry to date. Laser-engraved
rubber rollers, with cells up to 1,000μm deep, apply the
lacquer convexly onto the prepared and primed substrates.
The exquisite special-effect lacquer gives the wooden surfaces
a particular, multi-layered character. This is the way
optical structures are made tactile.