Janoschka magazine_Linked_V2_2017
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issue #2 © l i n k e d 49<br />
3<br />
t e c h n o l o g y i n v e s t m e n t<br />
clear communication with the cellaxy c500<br />
The decision to purchase – a prima facie case<br />
Most people live in towns and cities and, therefore, in a shaped reality. Points of sale<br />
are everywhere. Packaging communicates with consumers. Its messages act as a<br />
significant incentive for buying decisions. Increasingly elaborate, they appeal to the<br />
buyers with their brand promises. The clear trend in the case of consumer products:<br />
the design itself implies every advantage and embodies the brand promise both tacitly,<br />
but, at the same time, with a recognisable overtness.<br />
The quality of the execution must<br />
be excellent: precisely defined<br />
contours and high print density are<br />
essential for designs, whether on<br />
flexible packaging, on cigarette<br />
packets or on packaging for the<br />
cosmetic and pharmaceutical industry.<br />
Fine lines and a wealth of<br />
detail make high demands on the<br />
embossing cylinder.<br />
In order to guarantee the highest<br />
print quality for its clients’ products,<br />
<strong>Janoschka</strong> invests in the<br />
newest technologies: these include<br />
the latest generation of the<br />
Cellaxy direct laser from Hell Gravure<br />
Systems. The Cellaxy C500 is<br />
the universal high-performance<br />
laser tool for the direct engraving<br />
of rotogravure and embossing cylinders.<br />
2D print or 3D embossing<br />
formes, engraved by the Cellaxy,<br />
give a convincing performance all<br />
along the line: it reproduces text<br />
in high definition with a resolution<br />
of 2540dpi and images in a 90l/cm<br />
screen with soft vignettes. The Cellaxy<br />
provides fully automated multipass<br />
engraving with an engraving<br />
depth of up to 800 µm.<br />
The machine, installed at the Kippenheim<br />
production site at the end<br />
of 2016, is the fifth Cellaxy direct<br />
laser in the <strong>Janoschka</strong> network.<br />
It complements the company´s<br />
state-of-the-art technology park,<br />
which uses all the relevant laser<br />
techniques on the market: besides<br />
the Cellaxy from Hell, the Laserstar<br />
from Daetwyler, Digilas from<br />
Schepers, Think from Think Lab and<br />
DV Laser from Acigraf are also available<br />
for the manufacture of printing<br />
and embossing tools.
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