Janoschka magazine_Linked_V2_2017

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20 63 30 n e t w o r k & p e o p l e Authority Art / Creativity Anger Wisdom Warmth Virtue Balance Bad Luck 1 2 84 Unhappiness Beauty 83 3 82 Trust 4 Truce Celebration 81 Calm 5 6 7 8 9 10 11 12 13 14 15 COLOURS A B C D E F G H I J IN CULTURE 80 79 Trouble Success Children 78 77 Style 76 Strength Compassion Cold 75 74 Self-cultivation Courage 73 Royalty Cowardice 72 Respect Cruelty 71 Repels evil Danger 70 Religion Reliable Death 69 16 Rational Decadence 68 17 Radicalism 67 Deceit 18 66 Purity Desire 19 65 Personal power Earthy 64 Power Energy 21 Penance Erotic 22 62 Peace Eternity 23 61 Passion Evil 24 60 Nature 25 59 Excitement Mystery Family 26 58 27 Mourning 57 Femininity 28 Money 56 Fertility 29 55 Modesty Flamboyance 30 54 Marriage Freedom 31 53 Luxury Friendly 32 52 33 Loyalty Fun 51 Love God 34 50 Life Gods 35 49 Good luck 36 37 38 39 Healing 40 Healthy 41 Heat 42 Heaven 43 Holiness 44 Illness 45 Insight 46 Intelligence 47 Intuition 48 Jealousy Joy Learning Gratitude Growth Happiness A Western America C Hindu E Chinese G Eastern European I B Japanese D Native American F Asian H Muslim J African South American source: informationisbeautiful.net
issue #2 © l i n k e d 31 Without Words the Language of Colours Stop at red cross at green Meanings are attached to colours, just as they are to words. Colours also have the power to convey moods. They are the most effective way to establish brands and companies firmly in the heads of consumers, creating a viable and sustainable brand image. This is what makes colour selection one of the most significant communication tools for global marketing and absolutely crucial for commercial success. Choosing them wisely is, therefore, of inestimable importance for logos and figurative brands, corporate design, packaging and the product itself, but it is also essential to take cultural aspects into consideration. The effect of colours can be mesmerising. Whether we are aware of it or not. Expressive and efficacious, it is impossible to imagine communication without them. Throughout the world, traffic lights and stop signs send clear signals. In many cases though, the context is important for the message of the colour: a gathering of people dressed in black may just as easily be mistaken for a group of mourners, a graduation ceremony, an exhibition opening or a punk rock concert. How long has a pink bow symbolised the birth of a girl and blue that of a boy? Why is custard not blue? How did the change from red to green to the background of the yellow M of McDonalds come about? The perception of colours is a cultural thing. The preference for certain colours is determined by the meaning that is given to them in a particular culture. In order to use colours successfully, so that the messages are correctly understood, it is vital to scrutinise the cultures of the target markets in this area. At the same time, neither fashions nor trends should be disregarded.
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Page 4 and 5: 2 c o n t e n t index issue #2 10 1
Page 6 and 7: 4 i n s i g h t s where walls speak
Page 8 and 9: 6 i n s i g h t s On a Roll In the
Page 10 and 11: 8 i n s i g h t s Never too late fo
Page 12 and 13: 10 i n s i g h t s Glitz and Glamou
Page 14 and 15: 12 i n s i g h t s a clear statemen
Page 16 and 17: 14 i n s i g h t s A short history
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