Hotel & Tourism SMARTreport #35

ELITE TRAVEL TRENDS
A NEW TAKE ON LUXURY
IN ISTANBUL
Fairmont Hotels & Resorts officially arrives in the Turkish city with
the Fairmont Quasar
Fairmont Hotels & Resorts has officially
arrived in Istanbul with the recent
opening of the brand’s first hotel in
Turkey, Fairmont Quasar Istanbul.
Rising above the slopes of the Bosphorus
and silhouetted against the modern city
skyline, Fairmont Quasar Istanbul serves
as a veritable hub in the heart of the
destination, uniting the sophistication of
new Istanbul with the unique lineage of its
location.
Set on the site of the 1930’s Robert Mallet
Stevens’ designed Art Deco liquor factory,
Fairmont Quasar Istanbul blends a sense of
urban culture and industrial flair with the
city’s storied traditions and a strong sense
of place. It is this notion that informs the
design of this “must see” hotel from top
to bottom. Conceived by US-based design
firm Wilson Associates, the interiors bring
Istanbul’s storied history and modern
lifestyle together, and each of the 209
bedrooms and 25 suites, along with the
Gold Lounge, offers a wide panoramic view
- over the serene Bosphorus or across the
city skyline.
The hotel sits at a crossroads of a culturally
rich city – where eclectic neighbourhood
bazaars and colourful side streets meet
modern shopping centres within walking
distance. Positioned within easy reach of
the city’s most important landmarks, the
hotel offers a true taste of the city for
leisure and business travellers – combining
the best of both worlds.
The Fairmont Quasar’s dining spaces
are designed with touches of modernity
blended with traditional Turkish culture
while the meeting spaces and Luna Ballroom
offer distinctive looks complete with locally
inspired artwork paying homage the
vibrancy of the destination.
REVITALISING
URBAN OASIS
The new Willow Stream Spa located in the
hotel is a 2,000 square-metre urban retreat
designed to capture this energy whilst
simultaneously providing a haven from the
chaos of daily life. Offering nine tranquil spa
suites, including two couples’ VIP suites,
combined with relaxation lounges, steam
rooms, saunas, ice fountains and an indoor
swimming pool opening up to the inner
garden, the spa is a stylish escape from the
hustle and bustle of the outside world.
Meanwhile, the fifth-floor swimming pool
is designed by world renowned designer
Marcel Wanders and is the coolest outdoor
pool in the city with its eye-catching
installations and golden trees in the pool
© Jesus Alonso
Presidential Suite
Fairmont Quasar Istanbul
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