Hotel & Tourism SMARTreport #35

ELITE TRAVEL TRENDS
Hotel & Tourism
SMARTreport #35
2017 Summer Edition 23
© Luxury Wine Experience
© Luxury Wine Experience
A PRIVILEGED MOMENT
Château Pape Clément: the embodiment of fine French wine,
history, culture and gastronomy
In the image of Matthew D.
Upchurch, Chairman & CEO of
Virtuoso, we at Cleverdis are
convinced that “once you get
to a certain level of luxury, you
literally can feel a property based
on the personality of not only
the GM, but even more so the
owner.”
To this end, we are particularly
delighted to relate our
experience at Château Pape
Clément in the Bordeaux region
of France, because we believe
it is undoubtedly one of those
magical places where this
assertion takes on all its sense.
For lovers of Grands Crus, the
simple name of Bernard Magrez
evokes a legend, that of a
“man of 40 châteaux”, but also
and especially that of the only
owner in the world of 4 grands
crus classés in Bordeaux and,
according to some indiscretions,
perhaps soon 5!
What few know today is that
Bernard Magrez and his daughter
Cécile Daquin are also experts in
the «ultra-luxury wine tourism»
and that it is now possible for
some privileged travellers to
stay at Château Pape Clément,
the heart of the Magrez Empire
from where this exceptional man
pilots this exceptional ensemble.
Upon arrival at the château, one
is under the charm of the park
adorned with an extraordinary
statue of Christ on the Cross,
the first indication of an almost
mystical journey, the age-old
olive trees that have paid witness
to some of the great moments
in the history of mankind, the
garden, and the animals. This
first impression is confirmed
by the visit of the château’s
basement where one finds a
chapel and a reproduction of the
tomb of Pope Clement bringing
an historical dimension to the
experience. But it is once we are
in the château itself that the fairy
tale begins, with a dining room
adorned with Baccarat, St. Louis,
Precious Porcelains and original
works of art, and a suite that’s
more like a luxurious guest room
in a family home rather than a
“hotel” room.
Of course, experiencing such a
place implies a visit to the Cuvier,
the barrel cellar and the academy,
helping one understand why the
wines of Château Pape Clément
are among the best in the world.
As Château Pape Clément is the
HQ where Magrez works every
day, so this adds a very important
dimension to the feeling of
being extremely privileged.
The “Heart of the riches of
Bordeaux” offering, including
1 dinner, 1 night at Château
Pape Clément followed by a
breakfast and discovery the
next day of the Grande Maison
of Bernard Magrez (2 Michelin
stars) is particularly attractive for
the traveller with little time to
spare, but longer stays are also
possible
Château Pape Clément
Clos des Songes suite at
Château Pape Clément
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