Hotel & Tourism SMARTreport #35
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INNOVATIONS & TECHNOLOGIES<br />
<strong>Hotel</strong> & <strong>Tourism</strong><br />
<strong>SMARTreport</strong> <strong>#35</strong><br />
2017 Summer Edition 41<br />
© iStock Photo - NicoElNino<br />
© iStock - chaiyon021<br />
KEEPING<br />
UP WITH<br />
THE<br />
PHONES<br />
Key trends in the hotel tech<br />
sector always tend to follow<br />
hot on the heels of those in the<br />
consumer sector. This is very<br />
much the case when it comes to<br />
the use of smartphones.<br />
Today’s guests increasingly use<br />
the smartphone as a controlling<br />
device in the home, as it is at the<br />
heart of the “smart home” – no<br />
longer concept but very definite<br />
and concrete reality. In the hotel<br />
setting, the onset of apps is still<br />
slow in coming, as guests tend<br />
to shy away from installing an<br />
endless number of new apps on<br />
their phone. This is where major<br />
groups have an advantage, when<br />
“one fits all” can be used across<br />
a large number of properties.<br />
Indeed, the guest tends to use<br />
his or her smartphone, laptop<br />
or tablet for all transactions<br />
nowadays, and hoteliers that fail<br />
to keep up with the pace will<br />
find themselves losing market<br />
share.<br />
In the next pages, we bring you<br />
some valuable insights into how<br />
the mobile sector is evolving and<br />
how you can stay on the ball.
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