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Global Compact International Yearbook 2009

The road to Copenhagen is the catchphrase: Climate Change is the top issue of inaugural edition, on the market since 1th of august 2009. In a very personal and exclusive foreword, UN Secretary-General Ban Ki-moon stresses the urgency of multilateral action: „One underlying message of this Yearbook is that a global, low-carbon economy is not only technologically possible, it makes good business sense“, said Ban. „We need the voice and energy of business to help us combat climate change.“ Sir Anthony Giddens adds the importance of the upcoming Copenhagen Climate Summit: „It is an important year, and everybody knows it because it is the year of Copenhagen. It’s a key for climate change policy. I do hope the Copenhagen negotiations will be successful, but there are reasons I have to be worried. “ Another key issue of this edition is the global economic crisis: 2008 will be remembered as the year of crises. The breakdown of financial institutions and markets and the subsequent worldwide economic downturn have put the spotlight on issues that the United Nations Global Compact has long advocated as essential responsibilities for modern business and today’s global markets: comprehensive risk management, long-term performance, and ethics. Georg Kell, Executive Director of the Global Compact, writes: „Restoring confidence and trust in markets requires a shift to long-term sustainable value creation, and corporate responsibility must be an instrument towards this end. If the crisis is any indication, it is now time to build on the advances made over the past 10 years by companies and investors in the area of ESG performance and bring this discipline to the mainstream. “

The road to Copenhagen is the catchphrase: Climate Change is the top issue of inaugural edition, on the market since 1th of august 2009. In a very personal and exclusive foreword, UN Secretary-General Ban Ki-moon stresses the urgency of multilateral action: „One underlying message of this Yearbook is that a global, low-carbon economy is not only technologically possible, it makes good business sense“, said Ban. „We need the voice and energy of business to help us combat climate change.“ Sir Anthony Giddens adds the importance of the upcoming Copenhagen Climate Summit: „It is an important year, and everybody knows it because it is the year of Copenhagen. It’s a key for climate change policy. I do hope the Copenhagen negotiations will be successful, but there are reasons I have to be worried. “

Another key issue of this edition is the global economic crisis: 2008 will be remembered as the year of crises. The breakdown of financial institutions and markets and the subsequent worldwide economic downturn have put the spotlight on issues that the United Nations Global Compact has long advocated as essential responsibilities for modern business and today’s global markets: comprehensive risk management, long-term performance, and ethics. Georg Kell, Executive Director of the Global Compact, writes: „Restoring confidence and trust in markets requires a shift to long-term sustainable value creation, and corporate responsibility must be an instrument towards this end. If the crisis is any indication, it is now time to build on the advances made over the past 10 years by companies and investors in the area of ESG performance and bring this discipline to the mainstream. “

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Viewpoint: Do we need a<br />

new economic system?<br />

By Dr. Elmer Lnzen<br />

In 1933, representatives from 66 countries met in London to<br />

find a common solution to that era's global economic crisis. The<br />

idea: to have London send a signal for a new global financial<br />

system. The conference was a flop. On BBC Radio, economist<br />

John Maynard Keynes called it a complete yawn, and went on<br />

to say that conferences of this type usually ended in empty<br />

platitudes and ambiguous phras es.<br />

Seventy-six years later, the world is once again peering into<br />

the abyss of a global economic crisis, and they're meeting<br />

in London again to discuss the cornerstones of a new global<br />

financial system. Even if history never repeats itself, there are<br />

certainly parallels: The global economic crisis of the 1930s led<br />

once already to liberalism being criticized and to the expectation<br />

that state intervention would lead the way out of the<br />

crisis. This Keynesianism shaped the European social market<br />

economy and only came to a standstill in the wave of inflation<br />

that followed in its wake. Today, too, most politicians have<br />

decided on the collapse of neoclassical/neoliberal economic<br />

policy by acclamation. John Maynard Keynes is experiencing<br />

a magnificent comeback.<br />

So what kind of economists do we want? Sensitive psychologists?<br />

Analytical scientists, or observant historians? There are<br />

two common types in the West: the economist-as-doctor and the<br />

economist-as-prophet. The doctor is the type who has problemsolving<br />

prescriptions or drafts “surgical cuts” to bring about a<br />

cure. The aim of the pragmatic doctor is not to illuminate the<br />

economy, but rather to treat the symptoms. The doctor comes<br />

when the national economy is suffering. Any Keynes or Jeffrey<br />

Sachs would certainly be a well-known example here.<br />

When it comes to forecasting, however, we have all those<br />

economists that we could almost call astrologers: They can<br />

predict the future numbers on gross national product, exports<br />

or unemployment with seemingly exact precision. They work<br />

as augurs of the national economy in economic research<br />

institutes or as chief economists for the major banks. Since<br />

the economy has to be rational and therefore predictable, the<br />

need for their services never flags. But just as it is for most<br />

astrologers, however, the world is always full of surprises,<br />

and the forecasts are usually wrong. Economists speak of the<br />

phenomenon of "fat tails".<br />

Could the crisis lead us to remember the economists as philosophers<br />

again? After all, many of the founding fathers of<br />

the market economy were of this type: Smith, Ricardo, Hayek<br />

and others. They questioned the fundamentals: which rules<br />

should be valid for the economy, and how much of the state<br />

do we need? What is the meaning of market and competition?<br />

And how are we to understand what is fair? Such a regulatory<br />

debate appears in an era when the world is falling apart, both<br />

in real terms and in principle.<br />

The current crisis is also a crisis of economic theory. Indeed,<br />

we are learning to say goodbye to many of our fondest habits,<br />

including the fact that fundamental company disclosures<br />

alone are not sufficient. No one is “too big to fail” anymore.<br />

What are the cornerstones of a new theory, then? The future<br />

global economy will be a less American one. Nowhere can the<br />

erosion of power be deduced more clearly than in the financial<br />

world. For years, the United States has pontificated on how<br />

business should work; potential objections from European<br />

politicians in favor of a more social and consensus-based<br />

economy were waved away as "nonsense" from old Europe.<br />

What mattered were bankers’ bonuses, quarterly shareholder<br />

value and limitless creativity when inventing newer and more<br />

bizarre capital market products. None of that has any value<br />

today -- literal or figurative. This opens up opportunities for<br />

other points of view: globalization can be rediscovered as a<br />

global contest of ideas. It will be exciting to discuss globalization<br />

with people from China, Kenya, India and Peru, without<br />

establishing a hegemonic explanation beforehand; just think<br />

of a Mohammad Yunus model of social entrepreneurship.<br />

These are new paths, important ones. The <strong>Global</strong> <strong>Compact</strong><br />

and initiatives like the Principles for Responsible Investment<br />

(PRI) and Principles for Responsible<br />

Management Education (PRME) can<br />

be important platforms for discussion<br />

in this regard.<br />

Dr. Elmer Lenzen<br />

Chairman<br />

26<br />

<strong>Global</strong> <strong>Compact</strong> <strong>International</strong> <strong>Yearbook</strong> <strong>2009</strong>

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