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10
SALES AND MARKETING AND REVENUE MANAGEMENT IN HOSPITALITY INDUSTRY
INTRODUCTION TO REVENUE MANAGEMENT
METHODS TO OPTIMIZE REVENUE AND OCCUPANCY
Introducing the key methods
CONTENT
The key points
Revenue Management is a vital measuring tool for businesses working with fixed
capacity, perishable inventory, and time-variable demand. It is an expanding discipline
that grows in sophistication day by day.
After completing this program both management and staff will understand how to
achieve better results during peak and off seasons and fully understand the possibilities
of leveraging business for the hotel and how to optimize all the hotel resources
at their disposal. For example: simple ways to change the content for packages,
designing an attractive and flexible rate structure, handling the technical side of
things.
We start with the basics and participants learn effective strategies to increase occupancy
and revenues.
n Introduction to professional
Revenue Management
n Components of revenue
management
n Understanding the market and
economic factors
n Rate strategy and restriction
n Inventory control
n Revenue Management practices
n Budgeting and forecasting
n Advance knowledge & strategies for
yield and Revenue Management
TRAINERS
Martin Gahn / Stefan Böhm – Top Gahn Quality Coaching
TARGET AUDIENCE
Beginners and Junior Revenue Managers
DURATION OF THE PROGRAM 1 Day
MAX. NUMBER OF PARTICIPANTS 10
LANGUAGE ENGLISH OR GERMAN
BASIC
ADVANCED