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MARKET TRENDS AND STRATEGIC MANAGEMENT IN HOSPITALITY & TOURISM 23
INTERCULTURAL TRAINING
INTERCULTURAL MANAGEMENT
Doing business worldwide
CONTENT
The key points
Today we live in an increasingly connected digitized world with multicultural communities
and workplaces. Globalisation creates work that goes beyond traditional
borders and cultures. However, it also creates new challenges that international
companies need to recognize in order to work smoothly.
As cross-cultural interaction grows in both frequency and intensity we have to be
mindful of potential difficulties. In order to avoid verbal and non-verbal communication
problems, preparing staff to show empathy and understanding of different
cultures is a great way of avoiding difficulties.
This training programme explores different etiquette, protocols, and behaviour in
the countries of your key customers and reduces cultural “faux-pas”.
n Stereotypes & perceptions
n Understanding differences between
your culture and other cultures
n Cultural self-awareness
n Differences on how business
relationships develop and flourish
between cultures
n Intercultural communication how to
read situations and win trust
n Advice on doing business across
global markets
n Meetings & presentations across
cultures
n Case studies & role-play
n Analysing the needs of today’s
international traveller
TRAINER
Tanja Millner – Reburg & Partners
TARGET AUDIENCE
General Manager, Front Office and Reservations, Sales people dealing with
international customers over the phone, per email and on sales trips
DURATION OF THE PROGRAM 1 Day
MAX. NUMBER OF PARTICIPANTS 10
LANGUAGE ENGLISH OR GERMAN
BASIC
ADVANCED