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18
MARKET TRENDS AND STRATEGIC MANAGEMENT IN HOSPITALITY & TOURISM
TRENDS IN TOURISM & HOSPITALITY
NEW PRODUCTS AND MANAGEMENT
FOR NEW MARKETS
What can we expect from tomorrow’s tourism?
Millennials will become the most important consumer generation from 2020, replacing
the “baby boomer generation”, and they are expected to remain the dominant
consumer group well into the 2030s. At the same time, the new middle classes
of the largest Asian countries have increasing purchasing power. More and more
they are able to explore new and less explored destinations.
The sharing economy is also changing the competitive playing field of the tourism
industry. The fast pace development of digitalization is increasingly changing the
game in the world of sales and marketing. In this course, we explore whether tourism
as we know it is really dead. What can we expect and what will be the crucial
factors for various segments of the tourism industry in the near future?
TRAINERS
CONTENT
The key points
n Global picture of tourism and its
core industries/sectors
n The key trends/new forces that
will shape the tourist market in the
future
n Who are the Millennials? What do
they care about? What makes
them different from previous
generations?
n Trends in tourism marketing
n Trends in commercialisation
n Trends in tourist product
development (market demand,
destination management, MICE &
nautics)
n Trends in hotel product
development
Branko Bogunović, PhD, HD Consulting
Ivana Đurđić Petrinić, BA, HD Consulting
TARGET AUDIENCE
Hotel management (primarily departments working in strategy, product
development, marketing and sales), managers and employees involved in
destination management and tourist agency professionals
DURATION OF THE PROGRAM 1 Day
MAX. NUMBER OF PARTICIPANTS 15
LANGUAGE CROATIAN OR ENGLISH
BASIC
ADVANCED