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14 SALES AND MARKETING AND REVENUE MANAGEMENT IN HOSPITALITY INDUSTRY E-COMMERCE & DIGITAL DRIVING BUSINESS THRU E-COMMERCE & DIGITAL In depth insights for experts CONTENT The key points Which digital business models and technological solutions work best for my hotel? What are the costs and the bottom line? Aside from those questions, we will listen carefully to what participants need and give them an overview of the digital trends in the Hospitality Industry. This course provides an introduction to the different types of business models available. It considers which solution suits your hotel in order to increase your marketing impact and achieve the best occupancy and revenue levels. TRAINER n Defining digital marketing n Components of digital marketing n Understanding key usability & persuasion principles for search, navigation & browsing n The fundamentals of being present online n Driving bookings through your hotel website n Online Travel Agency strategy n The importance of social media content n Creating guest loyalty through digital marketing activities n The variety of social media – choosing the right one for your business Martin Gahn – Top Gahn Quality Coaching TARGET AUDIENCE General Managers, Sales & Marketing Directors, Revenue Managers, Reservations & Front Office Staff DURATION OF THE PROGRAM 1 Day MAX. NUMBER OF PARTICIPANTS 10 LANGUAGE ENGLISH OR GERMAN BASIC ADVANCED
SALES AND MARKETING AND REVENUE MANAGEMENT IN HOSPITALITY INDUSTRY 15 BRAND STRATEGY AND PROCESS BRAND ARCHITECTURE AND PORTFOLIO POSITIONING When is the time for branding? CONTENT The key points A brand receives higher recognition, it owns a place in the customer’s mind, it tells him about the business DNA of a company and provides motivation and directions for employees. Finally, it builds trust and creates loyal customers. Does my hotel portfolio or my hotel need a branding strategy? What is brand architecture or brand positioning? These are important questions that need to be asked. Key issues to be tackled are brand culture, strategic brand objectives, the quantified impact of brand strategy, defining brand management framework, and prioritizing the measures to be taken in the process of branding. n Brand portfolio analysis (performance analysis, product portfolio and brand communication) n Benchmarking with best practices and perceptual mapping n Corporate vision, mission, key values and overall brand architecture n Setting the right objectives, position and culture within the Brand n Brand management framework with KPIs n Implementation process n Monitoring and controlling TRAINER Zoran Kasum, BA, HD Consulting TARGET AUDIENCE Directors Sales & Marketing, Branding Managers, Directors Human Resources, Directors Operations, General Managers DURATION OF THE PROGRAM 1 Day MAX. NUMBER OF PARTICIPANTS 15 LANGUAGE CROATIAN OR ENGLISH BASIC ADVANCED
Page 1: EFFECTIVE TRAININGS FOR PEOPLE IN H
Page 4 and 5: TRAINING PROGRAMS SALES AND MARKETI
Page 6 and 7: 4 SALES AND MARKETING AND REVENUE M
Page 12 and 13: 10 SALES AND MARKETING AND REVENUE
Page 14 and 15: 12 SALES AND MARKETING AND REVENUE
Page 18 and 19: 16 PARTNERS Avvio is the premium bo
Page 20 and 21: 18 MARKET TRENDS AND STRATEGIC MANA
Page 26 and 27: 24 CONTROLLING IN HOSPITALITY INDUS
Page 32 and 33: 30 OPERATIONS IN HOSPITALITY INDUST
Page 38 and 39: 36 TRAINER PROFILES BRIGITTE T. GRU
Page 40 and 41: 38 TRAINER PROFILES RUŽICA HERCEG,
Page 42 and 43: 40 COMPANY PROFILES REBURG & PARTNE
Page 44 and 45: 42 COMPANY PROFILES HD CONSULTING H
Page 46 and 47: NOW IT´S YOUR TURN
Page 48: CONTACT Hondlova 2/9, 10000 Zagreb

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