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Effective trainings for people in hospitality and tourism

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34<br />

OPERATIONS IN HOSPITALITY INDUSTRY<br />

SUGGESTIVE SELLING<br />

IN RESTAURANTS<br />

COMMUNICATING WITH GUESTS AND THE ART OF<br />

UP-SELLING<br />

Creating memorable guest experiences in restaurants<br />

There is no better motivation than returning guests. What better sales person could<br />

there be than a cus<strong>to</strong>mer as an ambassador making an independent recommendation<br />

<strong>to</strong> a friend or business partner about your restaurant.<br />

Talking with guests in the restaurant is sometimes the only opportunity we get <strong>to</strong><br />

interact with them. Based on this encounter, a guest may decide <strong>to</strong> spend more<br />

while staying with you.<br />

This course focuses on restaurant staff and the techniques that create a pleasant<br />

experience for guests leading <strong>to</strong> higher spending and more frequent visits.<br />

CONTENT<br />

The key points<br />

n Suggestive selling – definition and<br />

role<br />

n Communication skills and empathy<br />

n Talking, writing and listening skills<br />

n Up-selling – knowing your sales<br />

cycle and advising guests<br />

n Convincing language<br />

n 12 steps of the serving process<br />

n Exercise<br />

TRAINER<br />

Denis Galic – HGE Consilio<br />

TARGET AUDIENCE<br />

Food & Beverages Manager, Restaurant Manager,<br />

Waiters / Waitresses, Chef<br />

DURATION OF THE PROGRAM 1- 3 Day(s)<br />

MAX. NUMBER OF PARTICIPANTS 10<br />

LANGUAGE CROATIAN OR ENGLISH<br />

BASIC<br />

ADVANCED

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