Smorgasboarder_23_winter_2014
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SLATER SAYS<br />
“LATER”.<br />
SMALL STEP AND A GIANT LEAP FOR SURF-KIND<br />
Defi nitely the biggest news in world surfing this year so<br />
far has been Kelly Slater’s surprise announcement he was<br />
not renewing his contract with global giant Quiksilver.<br />
While most of the surfing world debated the merits of this<br />
decision, many of us who embrace a more sustainable<br />
approach to the surfing industry only heard the underlying<br />
message: the guru of world surfi ng wants to feel good<br />
about the brand he represents. As Kelly stated in his press<br />
release “for years I’ve dreamt of developing a brand that<br />
combines my love of clean living, responsibility and style...<br />
As I embark on this new journey, I am sticking to my gut<br />
instincts and the belief that your dreams can become reality<br />
with the right intentions”. Kelly obviously had an enduring<br />
relationship with Quiksilver spanning some <strong>23</strong> years built<br />
on mutual benefit and respect, however this move signals a<br />
pivotal moment in the surf industry when its biggest icon is<br />
seeking more sustainable and responsible avenues.<br />
Kelly is a brand of his own and a proud ambassador of<br />
surfi ng, to not only those within the community but also to<br />
outsiders looking in. It’s huge news when the powerhouse<br />
behind a sport is looking to market himself through a new<br />
brand with ethical practices being at the core. As the world<br />
as a whole moves towards a more accountable existence<br />
and companies and individuals are more aware of their<br />
impact, it has surprised many how long it has taken for<br />
some of the big name surfers to moderate their affiliations<br />
and start using and promoting sustainable alternatives.<br />
Given that Kelly has stepped up to lead this change, my own<br />
view is that this is an endorsement for the fact sustainable<br />
products are comparable in performance to their traditional<br />
counterparts. He is meticulous in everything he does, so this<br />
is not a move he would make without careful consideration<br />
and extensive research. Since last year his quiver includes<br />
boards glassed with Entropy bio resin, and in recent years<br />
he has explored other sustainable alternatives. Those of us<br />
wanting to showcase the innovation and functionality of<br />
the many ecological alternatives now available to surfers<br />
are excited by this move and wait with bated breath to see<br />
what transpires in the months to come!<br />
Nicola O’Reilly is the better half of the nice<br />
folks from Surfing Green, a couple passionate<br />
about sustainable surfing products.<br />
surfinggreen.com.au<br />
BYRON BITS<br />
BROUGHT TO YOU BY THE BYRON BAY BREWING CO.<br />
TRY OUT ALL THE<br />
BEERS ON OFFER<br />
AT BYRON BAY<br />
BREWING CO.<br />
TALKING BEER<br />
WITH BREWER SCOTT HARGRAVE<br />
When people try craft beer for the<br />
fi rst time, there’s a very good<br />
chance it’s some type of pale<br />
ale. The pale ale family tree is<br />
quite diverse and encompasses<br />
beers from across the globe<br />
including English pale ales and<br />
their stronger cousins India Pale<br />
Ales (or IPA’s),as well as American<br />
pale ales, Australian pale ales, New<br />
Zealand pale ales and more.<br />
Often these beers have a well defi ned bitterness and a<br />
prominent hop character. There’s no need to be scared of<br />
hoppier beers. From the earthy and subtle marmalade notes<br />
of English pale ales, the big, aggressive citrus and pine<br />
resin punch of the US styles, to the tropical fruit cocktail of<br />
modern Australian and New Zealand hop varieties, there’s a<br />
lot to love about pale ales and the hops they feature. Great<br />
with burgers, pizza, curries and just about anything else.<br />
Here in the brewery, I’ve been playing with our pale ale<br />
to give it a voice of its own. While the centrepiece is the<br />
Aussie superstar Galaxy, I’ve been blending in some other<br />
newer local hops late in the process to really bring out the<br />
fruity zing and satisfying bitterness in the finish.<br />
But don’t take my word for it,<br />
why not drop into the brewery<br />
sometime and check it out for<br />
yourself.<br />
Cheers,<br />
Scotty, the Brewer<br />
1 Skinners Shoot Road, Byron Bay NSW 2481 Phone: (02) 6685 5833 Fax: (02) 6685 5519<br />
WWW.BYRONBAYBREWERY.COM.AU<br />
WHAT’S ON<br />
USUALS AT THE BREWERY...<br />
FREE MEAL!<br />
BUY ONE MEAL, GET THE SECOND FREE*<br />
*For details, more specials and to download<br />
a voucher see<br />
AUTUMN/WINTER <strong>2014</strong> | SMORGASBOARDER 107
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