161117_Jordan_ASEZA_SECAP_Revised

6.2.4 Template 2.3 - Proposed Communication or Awareness Raising Action related to
Specific/Pilot Project: Environment
1. Title of the Pilot Project:
Weekly Environmental Awareness Program "Our Environment is Our Responsibility"
2. Title of the Communication Action related to the pilot project
Preparation and presentation of a weekly radio program titled: “Environmental Magazine”.
3. Location:
Awareness action will take place in the Marine Park Visitors Center - Aqaba City
4. Summary of the Communication Action
A variety of live radio talk shows entitled "Our environment is our responsibility" are
presented through the Voice of Aqaba every Thursday for one hour; several officials and
specialists in various fields of environment are invited to debate about the subject of
environment preservation (issue number, our Jordanian marine environment, the Jordanian
land environment).
General objective(s):
Dissemination of the message and objectives of the Directorate of Environment between all
segments of society and its institutions to raise awareness of the importance of preserving
the environment and involve them in the protection of natural resources in Aqaba.
Key Messages:
It is important to raise civil society awareness on the importance of preserving the
environment and involve the community in the protection of natural resources of Aqaba.
Theme:
Sustainable Development Model / Supporting Local Initiatives
Target groups:
All segments of civil society
Tools and channels:
Prepare and disseminate information through a weekly radio program via Voice of Aqaba
radio station.
Promote the programme through the project website to ensure high audience and
broadcast the show on the internet afterwards.
Promote specialists’ speeches in schools and universities as influencers and opinion
shapers.
5. Organization
Roles and responsibilities:
All planned programmes will be prepared and led by Media Unit in the Authority in
collaboration with the Voice of Aqaba Radio Station Team.
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