161117_Jordan_ASEZA_SECAP_Revised

SECAP Priority Actions
Related CAPP Activities:
Launch awareness operation: cleaning day and sorting in
neighbourhood. Issue a «Clean» certificate for deserving
ones.
The awareness campaign will include the dissemination of
messages through radio, newspapers and television using
local media, launching of promotional material (leaflets,
brochures, posters) and perhaps billboard advertisements.
Organise special events for schoolchildren such as
educational kits - with a view to teaching young people how
to recycle and reuse waste.
Recommendations:
These tables have been thought and prepared by the communes and municipalities. In this
approach, they aim to promote in a particularly innovative and ambitious way local
communities’ response to current challenges identified in the SEAPs and SECAPs, notably in
the management of energy and the promotion of renewable energies. They allow us as well
to identify the most appropriate communication actions to reach the local community.
In the case of ASEZA specifically, Aqaba municipality seems to be a very active force, setting
various challenges and aiming at meeting them. It is also one of the few that has an in-house
communication unit. However, it needs to assess the perception of options it offers to her
citizens as viable and sustainable alternatives that will benefit them; use an adequate and well
targeted medium to deliver its message and lead the people in their choices towards a change
in behavior, enabling them to make informed decisions. Raising awareness should be carried
out in an interconnected manner between the municipality and its citizens to create cohesion
and therefore persuasion concerning the on-going projects and the future ones.
Therefore, it is important to use a leverage which we can use and base our communication
upon such as:
Firstly, establish a strong and comprehensive communication methodology adjusted to all
stakeholders (Professional, head teachers, youth movements, religious leaders,
associations...) to facilitate the planning and implementation of the SECAPs; stick to the vision
slogan in every communication; and highlight the goal aimed at and attain it (Going green is
the future of the city);
Express a clear political commitment to involve individual target groups in future planning
procedures to adapt/improve measures according to specific demands; set up a permanent
forum with representatives of the various target groups; the idea of starting with the ones
from the municipality by boosting energy rationalization at the municipality level will
encourage citizens to master their consumption, know about renewable and efficient energy,
and encourage their production and use; communicate and promote at the city/authority
zone level about actions and measures toward energy saving and energy efficiency that could
improve the quality of life in the city as it will increase public acceptance, in particular with
regards to large-scale renewable energy projects.
Educate the audience by offering helpful energy efficiency tips to reduce cost and usage
through entertainment, talk shows, special guests and things happening; This will convey a
resonance regarding the populations’ own energy consumption (e.g. using energy efficiency
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