171117_SECAP of Greater Irbid Municipality_SET_rev2

Aim
Preparation of a COMMUNITY AWARENESS PROMOTIONAL PLAN (CAPP)
Template 1- Situation analysis of Irbid
The questions in the attached templates cover various areas of actions and levels of awareness linked to behavioral change. It
has been used to conduct a quick investigation on the awareness situation and level of perception of the citizens in the city
concerning renewable energy and energy saving.
The exercise of filling the templates has identified and assessed the conditions in the municipalities prior to preparing a CAPP
and to answers a number of questions, including:
1) Who are the target audience of a CAPP?
2) What are the priority issues to be addressed by the CAPP (that also could be identified by the SECAP as priority
actions)?
3) What is the awareness level of key energy problems? And what are the first issues to raise awareness about?
4) What are previous awareness raising actions, so that he CAPP can build on them?
5) What is the situation as related to public consultation, based on which a public consultation is to be designed?
The exercise of filling the template helped pointing out how raising awareness can be utilized as a tool for improved energy
policy to facilitate implementation of its actions; it has allowed initiating discussions in the Communication Workshop and
helped identifying appropriate campaigns and actions.
Specific objectives:
(i) Provide the necessary information about the current conditions and the situation regarding awareness of energy
saving and renewable energy,
(ii) Help to identify the most appropriate a) awareness raising campaigns that would accompany the SECAP
vision/strategy and b) the awareness raising actions that would accompany the priority actions determined in the
SECAP.
Steps to follow:
(i)
The SECAP team of the municipality has filled the templates based on their understanding and perception of the of
the city’s inhabitants. They were free to seek the opinion of a limited number of persons to help fill the answers.
(ii)
The filled in templates were discussed in the “CES-MED Communication Workshops”, which were led by CES-MED
Communication Expert and attended by the SECAP consultant and the SECAP municipal team. In parallel, the
vision/strategy of the city and the proposed pilot actions in the SECAP were reviewed as part of the workshop exercise.
The outcome guided the selection of the most appropriate awareness raising campaigns and actions of the SECAPs including
the ones related to priority projects.
I. Identification of the target audience and the importance they give to Sustainable Energy (audience targeted
by the awareness raising campaigns and actions)
Age group Very important Important Not important
Youth
Middle Age
X
X
Seniors
Other
X
X
X
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