Amadeus Glorious Magazine Issue 05

THE EDGE CUSTOMER DRIVEN CONCEPTS
The Oak Kitchen is an extremely flexible retail
brand that services hearty and ethical British
food with a twist. From breakfast, brunch,
lunch, afternoon tea and dinner, The Oak
Kitchen champions real British ingredients
– dishes on the menu include the British
ale battered deep fried cod, British potato
fries with Maldon sea salt and malt vinegar,
crushed minted peas and homemade tartar
sauce or the Sweet potato and spinach
curry served with steamed rice, a garlic and
coriander naan and crispy poppadum.
As the name suggests at its roots this retail
brand celebrates British food, ingredients
and cooking. It has a strong focus on natural
and ethical ingredients sourced exclusively
from British farms and ensuring that all food
categories are properly accredited. This
approach to food service is summed up in
iconography of the English Oak, representing
heritage, history and the natural countryside.
The Oak Kitchen concept has proved
extremely successful for Amadeus since its
launch. As well as featuring alongside newly
created brands in The Edge, Amadeus utilises
this concept in many of the venues it operates
in, including Dudley Zoological Gardens and
the International Convention Centre.
“We are proud to say all our
beef is 100% British; our
potatoes are all sourced
from British soil and even
our bacon is from a British
supplier. After a series
of blind tasting sessions
our chefs selected award
winning sausage from
a company based in the
Cotswolds.
When looking at ideas
for our menus we had to
make sure that the food
offering would appeal to
a global audience. Our
customer base is extremely
varied; we not only cater
for the general public
but a large percentage
of our customers are
international, attending
exhibition shows or
conferences at our
home venues
Marc Frankl
Food and Beverage Director, Amadeus
22 GLORIOUS